Marketing Tech Magnified:TM
Evolve Your Marketing with Changing MarTech
Friday, February 2nd, 2018 – 9 am to 6 pm
SilverLine Conference Center at 7900 Westpark Drive
Tysons Corner, VA
What is Marketing Tech Magnified?
Marketing Tech MagnifiedTM is a DC-area conference where tech-savvy marketers come together to learn about key trends, new technologies, and industry benchmarks. Organized by the region’s leading marketing technology community DC Marketing Tech Talks, it’s a forum to share our successes, failures, and favorite tools in the stack.
As you know, marketing’s role has evolved from a focus on brand and communications, to a demand for analytical, martech-driven leaders who understand marketing’s impact on growth and revenue.
At Marketing Tech MagnifiedTM, we have a unique opportunity to learn from each other, to network, and to go back to work with fresh ideas.
If you’re a B2B or B2C marketer gripped with running campaigns that engage and convert, obsessed with performance tracking and ROI, and excited by the technologies that make marketing better, then we can’t wait to meet you at Marketing Tech Magnified.
Please Join Us!
Marketing Technology: Fast Growing and Quickly Changing
According to a December 2016 Walker Sands study, in 87% of companies, marketing is responsible for the marketing technology stack.
Learning marketing technology is rapidly becoming a career imperative for all marketing professionals of all levels.
Come to Marketing Tech Magnified to learn the latest from the area’s most visionary marketing leaders and hear about how to buy, use, and manage leading edge marketing technology.
Thousands of Marketing Tech Solutions
Hear from DC’s Best Marketing and Marketing Tech Experts
Come learn from marketing leaders from both business-to-business and business-to-consumer companies.
One Day, 3 Panels, 4 Presentations, and A Lightning Round
A whole day of solid action to learn how to optimize your marketing and your marketing technology to quickly grow high quality leads, revenues and your company.
9:00 – 9:30 am
Check-in, Continental Breakfast and Networking
9:30 – 9:35 am
Welcome and Opening Remarks (a.k.a, The World’s FASTEST Keynote)
Get your coffee and your seat because when we start — we’ll really start.
Natalie Robb, WaveLength Analytics Principal and DC Marketing Tech Talks Organizer will get things rolling with welcomes, thank yous, and market numbers you’re sure to have already seen somewhere before. Expect it to be quick and over before you know it. After all, we want to hear from speakers and panelists, too.
Speaker: Natalie Robb, Principal, WaveLength Analytics and Organizer, DC Marketing Tech Talks
9:35 – 10:05 am
Solving B2C Marketing Problems with Technology
Over the past decade, we have seen the number of marketing technologies explode. As new trends and technologies take shape, companies must make difficult decisions about how to best align their budgets with priorities. In this session, Michael Lukich, Director of Marketing Technology at Total Wine, highlights how organizations should think about solving their martech problems, the nuances of B2C compared to B2B, and some of the hottest technology trends in the space.
Speaker: Michael Lukich, Director of Marketing Technology at Total Wine and More
10:10 – 10:40 am
Four Steps to Build a Marketing and SDR Engine That Delivers Predictable Revenue
For organizations that want to grow, marketing is all about demand generation. In this session, you will hear from Mike Lovell, VP of Demand Generation at EVERFI, who will detail lessons learned and the four steps organizations can take to build a marketing and sales development engine that delivers predictable revenue.
Speaker: Mike Lovell, VP of Demand Generation, EverFi
10:45 -11:30 am
What Does a Modern Marketing Team Look Like? Org Chart Show & Tell
Marketing team structures are under siege from the impact of new technologies and the changing role of marketing. But while marketing executives know they need a tune-up, many are struggling to formulate a new org chart that supports the changing makeup of their teams. In this session, three marketing leaders will show how their teams are structured and explain why it works for them. Learn the pros and cons of different org charts, how to make room for technical and customer-centric roles, and how to manage, develop, and keep a team with increasingly diverse skill sets.
- Dave Bornmann, CMO, Naylor Association Solutions
- Charles Gold, CMO, Virtru
- JulieAnne Evanina, VP Digital Sales and Marketing, SiriusXM Radio
Moderator: Sue Keith, Managing Partner, Ceres Talent
11:30 – 12:00 pm
What CEOs Want From Marketing and Marketing Leadership
It’s no surprise that marketing has become more technical, more quantitative, more data-driven. CMOs who built their careers doing a different type of marketing are now struggling to be effective leaders in organizations that expect them to be both creative and analytical at the same time. The requirements for modern marketing leaders to be successful are so demanding that CMOs have the shortest tenure of any executive – just 16 months on average. In this session, a former CEO who, as a result of an acquisition, now serves as a VP of Marketing speaks candidly about what a CEO expects from a high-performing marketing team and what takes to be a successful CMO today.
Speaker: D.P. Venkatesh, VP of Marketing, Broadsoft Digital
12:00 – 1 pm
Lunch and Networking
1:00 – 2:00 pm
MarTech Stack Lightning Round
Inspired by the Stackie Awards, this session will give 7 marketers the chance to show off their marketing stack – the collection of tools and technologies they use to make marketing magic – using a single slide. Each participant will get 7 minutes to explain how they conceptualize their marketing stack – technically, strategically, and operationally. They’ll also share the most recent and/or favorite tools added, how certain tools have changed the way they do things, and what they’re looking to add in 2018.
- Ema Gantcheva, Director of Demand Gen and Marketing Operations at Snagajob
- Sean McVey, Director of Demand Generation at Virtru
- Mike Lovell, Vice-President of Demand Generation at EverFi
- Jodi Lebow, Director of Marketing Operations and Demand Generation at CollabNet
- Moni Oloyede, Marketing Technology and Marketing Operations Specialist at Fidelis Security
- Robin Izsak-Tseng, Demand Generation Consultant for Wonder Beauty Bar
2:00 -2:45 pm
Marketing Ops: How to Strategize What You Bring to the Table
As marketers increasingly rely on technology and data just to do their jobs, there’s the unsung heroes of marketing operations. Often relegated to pure execution or report building, this panel will discuss how ops professionals can and should elevate themselves within the team to drive better decision making and improve marketing performance. Learn why ops is a critical capability for modern marketing teams, how to best utilize your ops resources internally, and how – as a marketing ops manager – you can get out of Excel Hell to actually make a difference.
- Ema Gantcheva, Director of Marketing Operations at Snagajob
- Jason Keller, Senior Marketing Operations Manager at Logi Analytics
- Andrew Cutting, Marketing Operations Manager at Cvent
- Moni Oloyede, Marketing Technology and Marketing Ops Specialist at Fidelis Security
Moderator: Jessica Sprinkel, CEO of Sponge Software
2:45 – 3:00 pm
Afternoon Coffee Break
3:00 to 3:30 pm
How to Balance Data and Creativity
Today’s workplaces demand that marketers be obsessed with data. At the same time, a creative and innovative spirit is essential to driving growth. The best marketers are able to blend the two together. In this session, I’ll show you how I was able to emphasize data without compromising creativity. Yes, you can prove ROI while maintaining a razor sharp focus on Drucker-like core marketing principles. Marketer’s beware: Data overload is threatening the livelihood of marketers far and wide. While we have more insights that ever before, an obsession with data could be killing your creativity. Don’t fall victim to this vicious trap!
Jen Kern, CMO at Perfect Sense, creators of the Brightspot CMS platform
Lauren Howell, Director of Digital Strategy at Graphik
3:30 – 4:00 pm
Shifting from Traditional Waterfall Funnel to ABM: A Case Study in Going All In
We searched all over the region to find the best case of account-based marketing around and we found it… in Atlanta’s CollabNet, the Sirius Decisions’ Winner of the 2017 ABM Program of the Year.
Account-based marketing is certainly gaining momentum, but many teams are still figuring out whether ABM is right for them. Other teams know they want to make the switch to ABM, but are unsure how to move forward. In this session, Director of Marketing Operations and Demand Generation Jodi LeBow will discuss why they chose to go all-in on ABM. She’ll talk about what that really meant, and lessons learned during implementations – from the challenging culture shift to how they measure success.
Speaker: Jodi Lebow, Director of Demand Generation at VersionOne, now CollabNet
4:00 to 4:45 pm
Customer Experience, Customer Success, Customer Retention: Are They All the Same?
As tech-savvy marketers, we’re obsessed with customer retention as much as we are with conversion. In this panel, 3 marketing leaders in customer experience and customer success will talk tools and strategies to keep hard-won customers.
Get ready to be inspired by your peers as we end our 2018 conference on a high note.
- Cary Cusumano, CX Design Strategist at Verizon Enterprise Solutions
- Nancy Porte, VP Global Customer Experience at Verint
- Abby Hammer, VP Products and Customer Success at ChurnZero
- Michael Peterson, SVP Customer Success and Operations at Echo360
Moderator: Robin Izsak-Tseng, Demand Generation and Marketing Ops Consultant
4:45 – 6:00 pm
Closing Remarks and Happy Hour!
Kick back with your friends, both old and new. Raise a glass. Talk marketing technology. Have fun.
Low ticket price, jam-packed with value
1 Ticket = 16 Speakers + 100 Local DC Marketers. Add $50 for tickets bought the day before the event or at the door.
SilverLine Conference Center at 7900 Westpark Drive
The SilverLine Conference Center – located in the West Atrium of the building – is easily accessible:
- The Westpark and Jones Branch express lanes are within a few minutes drive
- Tysons Corner metro stop served via the Silver Line is a 5 minute walk away
- Parking is available in the building and look for parking in the West Atrium, which is the new part of the building near Ten Penh.
- If you park in the older section of the building, it’s easier to to street level, go outside and cross into the new section of the building near Bourbon Coffee.
Marketing Tech Magnified 2017
The inaugural Marketing Tech Magnified was held last January 27th, 2017 at Refraction Co-Working in Reston, Virginia. We had fantastic marketing leaders from MicroStrategy, Identity Guard, Higher Logic, and other leading area companies speaking to a sold out audience.