Marketing Tech Magnified:TM

Evolve Your Marketing with Changing MarTech

Friday, February 2nd, 2018 – 9 am to 6 pm

SilverLine Conference Center at 7900 Westpark Drive

Tysons Corner, VA

What is Marketing Tech Magnified?

Marketing Tech MagnifiedTM is a DC-area conference where tech-savvy marketers come together to learn about key trends, new technologies, and industry benchmarks.  Organized by the region’s leading marketing technology community DC Marketing Tech Talks, it’s a forum to share our successes, failures, and favorite tools in the stack.

As you know, marketing’s role has evolved from a focus on brand and communications, to a demand for analytical, martech-driven leaders who understand marketing’s impact on growth and revenue.

At Marketing Tech MagnifiedTM, we have a unique opportunity to learn from each other, to network, and to go back to work with fresh ideas.

If you’re a B2B or B2C marketer gripped with running campaigns that engage and convert, obsessed with performance tracking and ROI, and excited by the technologies that make marketing better, then we can’t wait to meet you at Marketing Tech Magnified.

Please Join Us!

Marketing Technology:  Fast Growing and Quickly Changing

According to a December 2016 Walker Sands study, in 87% of companies, marketing is responsible for the marketing technology stack.

Learning marketing technology is rapidly becoming a career imperative for all marketing professionals of all levels.

Come to Marketing Tech Magnified to learn the latest from the area’s most visionary marketing leaders and hear about how to buy, use, and manage leading edge marketing technology.

Thousands of Marketing Tech Solutions

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Source:  ChiefMartec

Hear from DC’s Best Marketing and Marketing Tech Experts

Come learn from marketing leaders from both business-to-business and business-to-consumer companies.

  • Charles Gold
    Charles GoldChief Marketing Officer, Atomicorp

    As Atomicorp’s Chief Marketing Officer, Charles Gold leads all aspects of marketing. Named the 2017 CMO of the Year by Washington Business Journal, Charles has more than a 20 year career in successfully growing B2B technology companies.  Prior to joining Atomicorp, he has driven rapid growth and breakthrough awareness while leading marketing organizations at Virtru, Sonatype, Progress Software, and Red Hat. Charles holds a BA in Economics from the University of Virginia and an MBA from Wake Forest University.

  • D.P. Venkatesh
    D.P. VenkateshDigital Engagement Leader, Cisco -Collaboration Technology Group

    .P. Venkatesh is the Digital Engagement Leader at Cisco in the Collaboration Technology Group which includes the Webex suite of products that enable Meetings, Calling and Messaging on for businesses across the globe. DP heads the Digital engagement and Go-to-Market team focusing on getting the end-to-end customer journey and experience right for Cisco customers and partners. He draws upon several years of leadership roles spanning product management, design, sales, marketing, and corporate strategy at global firms including McKinsey & Company, CSC, and Convergys.

    A seasoned entrepreneur, D.P was selected by the Center for Innovation and Technology as one of Virginia’s Top 50 Entrepreneurs and was previously Founder and Chief Executive Officer of mPortal Inc. which he started and led since 2000 and sold to BroadSoft in June 2015. mPortal specialized in providing software products and services to create superior digital user experiences across mobile, web, and other connected devices. He then was part of the leadership team at BroadSoft, a global provider of business telephony solution, running its Design Group and then was part of the M&A team shepherding the sale of BroadSoft to Cisco in Feb 2018.

    D.P. is also an adviser and board member for technology startups and is a frequent guest speaker to academia, corporations, and industry associations on topics around design, technology, entrepreneurship, and product strategy. He is also the recipient of the Frost & Sullivan “Movers & Shakers” award for the Mobile Industry.

    D.P. Venkatesh has a BS in Chemical Engineering from Anna University in India, a MS in Industrial Engineering and an MBA both from the University of Cincinnati. He is on Twitter as @dpv007.

  • Jessica Sprinkel
    Jessica SprinkelCEO and Founder, Sponge

    Jessica Sprinkel is the founder and CEO of Sponge, a marketing operations agency located in DC. Her team works primarily with B2B tech companies to increase marketing’s impact to revenue through data-driven campaigns, healthy marketing automation and CRM implementations, and real-time marketing analytics and dashboards.

  • Robin Izsak-Tseng
    Robin Izsak-TsengSr. Director of Growth Marketing, BetterCloud

    As the Director of Growth Marketing for BetterCloud, Robin Izsak helps B2B teams drive engagement and conversion through account targeting, content strategy, demand gen programs, and martech initiatives. Strategy and revenue focused, with expertise in Marketo implementation and management. While a consultant, clients include BluVector, Upskill, Logi Analytics, and DH2i. Prior to becoming an independent consultant, Robin has had a long and distinguished career in marketing, serving at StorageNetworks, Oracle, 3M, MetaLogix, CircleBack and Logi Analytics.

  • Moni Oloyede
    Moni OloyedeMarketing Technology & Marketing Operations Specialist at Fidelis Security

    Moni is a Marketing Operations specialist with 10 years of Marketing Technology experience. She has worked with all the major marketing automation companies – Marketo, Eloqua, HubSpot, and ExactTarget, both consulting and direct for B2B organizations.  She has a proven track record in integrated marketing, especially with establishing digital presence through SEO/SEM, demand generation process, and website optimization. Moni is an award winner and presenter at both Marketo and Eloqua conferences in the past.

  • Natalie Robb
    Natalie RobbPrincipal, WaveLength Analytics & Organizer, DC Marketing Tech Talks

    With more 20 years of marketing and data analytics experience, Natalie Robb is the Principal of WaveLength Analytics and the Organizer of DC Marketing Tech Talks. She helps tech and telecom firms develop and execute successful marketing plans and programs based on data. Working at the intersection of marketing analytics and tech infrastructure, clients include technology companies like NetApp, Microsoft, and Brocade, as well as many growing security and SaaS companies. Prior to starting WaveLength, Natalie worked at TeleChoice, PSINet, SRA, and Hay Group. Natalie earned a B. A. from the University of Michigan, Ann Arbor and an MBA from the University of Texas at Austin.

  • Nick Panayi
    Nick PanayiVice President of Brand, Demand and Digital Marketing, DXC Technology

    Nick Panayi is Vice President of Brand, Demand and Digital Marketing at DXC Technology, a $23B global IT Services leader formed in 2017 after a merger of CSC and HPE Enterprise Services. He has been with the company for over 7 years and his specific areas of responsibility include global brand, digital marketing infrastructure, social media, global demand generation programs, ABM and Pursuit Marketing.  In addition to DXC, Nick’s 20+ years of experience in the technology industry includes a variety of management and marketing leadership roles with Hewlett Packard (previously Compaq Corp) and Avaya.  Nick was named to the list of “Top 25 Digital Marketers” by BtoB Magazine and his marketing teams have won multiple awards and distinctions by Sirius Decisions, ITSMA and other marketing analyst firms in recent years. He holds a Bachelors in Marketing degree and an MBA from Fairleigh Dickinson University and lives in Northern Virginia.

  • Raman Tallamraju
    Raman TallamrajuVP of Architecture - Distribution and Marketing Services, T. Rowe Price

    Raman Tallamraju is a technology executive who specializes in strategy, digital marketing, investment management technology and architecture. He is currently VP of Architecture at T. Rowe Price, responsible for technology architecture across the firm’s sales, marketing & service functions. He has a track record of successfully driving digital transformation and delivering differentiated technology solutions and products that delight customers at premier global investment management firms like Capital Group, Legg Mason (Western Asset Management) & Fidelity Investments. Raman has graduate degrees in Computer Science & Chemical Engineering from University of Massachusetts & Utah and lives in Baltimore with his wife and two kids.

  • Margaret Irons
    Margaret IronsVP of Marketing and Communications, 3Pillar Global

    Margaret Irons is the VP of Marketing and Communications for 3Pillar Global, leading the strategy and direction of the marketing and communications team. Prior to joining 3Pillar, Margaret was the Senior Vice President of Growth and Strategy at Union, a digital platform to connect innovation communities. In this role, she led the team responsible for sales, client engagement, and program execution. She was also the Managing Director for 1776, a global incubator and seed fund, leading strategy, execution, and planning for the partnership team. She previously served as Executive Director of Communications and Strategy at the U.S. Chamber of Commerce. In 2015, Margaret was named to PR Week’s 40 Under 40, an annual publication recognizing professionals who are redefining the role of communications, PR, and marketing.  Margaret graduated cum lade from Dickinson College in Carlisle, Pennsylvania, majoring in international studies and Spanish. She holds a Masters of Business Administration from the Robert H. Smith School of Business at the University of Maryland.

  • Katie Mentus
    Katie MentusHead of Design, Founding Team, TravelBank

    Katie Mentus is a design leader with experience in branding, design, and building technology. Currently, Katie is the Head of Design at TravelBank, a San Francisco based travel tech company where she was employee number three. As such, her skills go beyond just design and marketing, and extend into entrepreneurship and growth.

    Prior to working at TravelBank, Katie used her diverse experience to launch her own consulting firm. Her notable clients included Salesforce, Microsoft, and LogiAnalytics. Each client allowed Katie to develop her skills further and build custom design solutions to positively impact the clients’ businesses.

    Throughout her career, Katie has been widely recognized for her work ethic and creativity. She was invited to speak at SF Design Week and Open Mobile Summit, provided the Design Keynote at Altitude, TravelBank’s annual corporate conference, and is an active member of the InVision Design Leadership Forum.

    Katie earned her Bachelor’s in Fine Art from James Madison University. Truly bicoastal, Katie splits her time between Washington, D.C. and San Francisco, CA.

  • David Young
    David YoungVice-President of Demand Generation, K12

    David Young is the Vice-President of Demand Generation at K12. Prior to joining K12, he served as Sr. Group Director in the Marketshare Analytics group at Neustar based in Washington, D.C. While there, he and his team of 10 modelers worked on 20 Fortune 500 client engagements to optimize over 2 billion dollars of advertising budgets annually across offline and online media channels. David has 25 years of experience in advanced statistical analysis applied to Marketing: MMM, Choice Modeling, Customer Targeting, CRM, Market Segmentation, etc. He previously lived in Spain for ten years and speaks Spanish. David is currently authoring a book on: “Marketing Model Alignment; Advanced Topics in Goal Alignment – Model Formulation” and is an invited speaker at various Marketing Science venues.

  • Jill Lynn
    Jill LynnHead of Sales, Trunk Club, D.C.

    To say Jill Lynn is passionate about the clothing industry is an understatement.

    Jill, the Head of Sales, came to Trunk Club in 2012 with 5 years of experience in the custom clothing world. In addition to helping design, launch and grow Trunk Club’s custom program, Jill helped start Trunk Club’s 2nd expansion office in D.C. in 2014.

    She continues to focus her time on raising awareness of Trunk Club, D.C while growing the team through recruiting, managing and mentoring salespeople on the squad. She is passionate about development and changing the retail industry – one customer at a time.

    “It is both delusional and stupid to think that clothes don’t really matter and we should all wear whatever we want. Most people don’t take clothing seriously enough, but whether we should or not, clothes do talk to us and we make decisions based on people’s appearances.”   G. BRUCE BOYER

  • Lorraine Joseph
    Lorraine JosephDirector of Business Discovery, Unanet

    Lorraine Joseph has over 20 years of experience in the sales profession, with the last 13 years in the Inside Sales/SDR arena.  Lorraine has managed and ran SDR programs for Logi Analytics, Metalogix and is currently the Director of Business Discovery for Unanet. The Tenacious Development Assignment was Lorraine’s SDR /Lead Generation consulting business, during which she worked with a clientele that include Appian Software, Metalogix and Commercial Tribe.

    Lorraine is from Zanesville, Ohio and studied math and chemistry at Ohio State University and Ohio University. In addition, to Lorraine’s STEM  studies, she studied voice at The Cincinnati Conservatory of Music and marketing at Georgetown University.

  • Anuj Agrawal
    Anuj AgrawalChief Marketing Officer, Earth Networks

    Anuj specializes in helping B2B companies utilize modern marketing techniques to strategically scale their businesses and build demand. He is currently the Chief Marketing Officer at Earth Networks, a SaaS and data provider, where he is responsible for worldwide demand generation, product marketing, and corporate marketing.

    Prior to Earth Networks, Anuj has held leadership positions at companies within the data and analytics space. He was VP of Marketing at Orchestro, a SaaS analytics provider – driving demand generation, product positioning, market intelligence, and overall go-to-market strategy. Prior to Orchestro, he led consultative marketing solution development at IXI Services, a data and analytics company delivering consumer and marketing insights to Fortune 1000 firms.

    In prior lives, he’s held various marketing and consultative analytic roles in the technology industry at companies such as Intel and Virgin Mobile USA.

     

    Anuj holds an M.B.A from The Wharton School, and both an M.S/B.S in Computer Engineering from Carnegie Mellon University.

  • Connie Yiu
      Connie YiuPaid and Organic Social Media

      Formerly a master razor slinger at Dollar Shave Club, Connie Yiu is a trained blackbelt of slicing and dicing data. Now working independently as a digital marketing consultant for Snag, Connie crafts incredible stories, builds and deepens audience relationships, and develops sustainable business growth. When she’s not asking provocative questions and making declarative statements on the job, Connie is making magical memories with her husband and two orange tabby cats as they visit the many wonders of the world.

      Prior to this, Connie worked in eCommerce selling Raspberry Pi’s online and in television, promoting teenage dramas on the silver screen.

    • Jessica Dodson
      Jessica DodsonSr. Director of Demand Generation, Sonatype

      Jessica Dodson leads Demand Generation at Sonatype with 15 years experience and a proven track record in managing comprehensive and integrated marketing programs for technology companies. At Sonatype, Jessica is responsible for leading the account based marketing strategy, managing the North America field marketing team and running the core technology infrastructure and functions that scale the marketing department. Earlier in her career, she worked in a global role at Sonatype AG but has a passion and curiosity for building markets at smaller high growth startup companies.

    • Jumanah Anter
      Jumanah AnterSVP, Global Head, Demand Generation at Mastercard

      Jumanah Anter is currently serving as SVP, Global Head of Demand Generation at Mastercard, the world’s fastest payment processing network, connecting consumers, financial institutions, governments, and business in more than 201 countries and territories. Prior to joining Mastercard, Jumanah was Head of Marketing Communications at Facebook for Central Eastern Europe, Africa, Middle East, and Turkey.  In addition, before she performed various marketing roles at Microsoft, 3M, and GE, Jumanah worked as a journalist, writer, and TV anchor in Jordan.  Jumanah earned her MBA from Northwestern University and a doctorate degree from Jami’at Al-Zaytoonah Alordunia Al-Khassa in her native Jordan.

    • Beth Arritt
      Beth ArrittStaff Vice President, Marketing, American Association of Airport Executives

      Beth Arritt is the Staff Vice President, Marketing, for the American Association of Airport Executives. Beth leads the marketing efforts for AAAE and its various products and services.

      Her marketing experience spans more than twenty years and various industries, including puzzles and games, training, education and aviation. She worked on the White House Aviation Commission Conference in 1997, and has been active in the aviation industry throughout her career. In addition to marketing, Beth has worked in event management and web development, wearing a variety of hats in different positions. She has also been an adjunct professor at Marymount University in Arlington, Virginia, teaching marketing.

      Beth received a Bachelor of Science degree in Merchandising from James Madison University, a Certificate in Event Management from The George Washington University, and a Masters of Business Administration/Marketing from the University of Phoenix. She lives in Springfield, Virginia.

    • Kristin Thompson Fallon
      Kristin Thompson FallonMarketing Communications Executive, GE Power

      Kristin Fallon is a Marketing Communications Executive at GE Power, a $35B+ energy technology company delivering 1/3 of the world’s power. In this role she is incorporating her passion for brand and storytelling with her expertise in strategic planning to reimagine the business narrative, streamline content and event operations, and deliver higher content-driven impact across GE Power’s global sales organization and customer base. Prior to GE, Kristin established and ran a consultancy that assisted multinational clients in business development and strategy. She began her career in the Peace Corps in Benin, West Africa.

    • Joe Matar
      Joe MatarDirector of Marketing, Brazen

      Joe Matar is the Director of Marketing for Brazen and leads all marketing and branding efforts for the Arlington, VA based software company. Before joining Brazen, Joe helped start and grow a digital marketing agency, Fusionfarm, in the Midwest that worked with clients such as Transamerica, Popeyes, and Ryka. Joe has an MBA in Marketing from the University of Iowa and is currently pursuing a MS in Business Analytics from Indiana University.

    • Amir Zonozi
      Amir ZonoziAmir Zonozi, Co-founder and Chief Strategy Officer at Zoomph

      Amir Zonozi is a co-founder and chief strategy officer at Zoomph. Zoomph helps teams, brands and agencies measure the value of sponsorships & understanding their audiences through social media data and works with clients like Coca-Cola, MSG & NFL. Follow Amir on Twitter @Zonozi for data geekiness and dad jokes.

    • Chris Mechanic
      Chris MechanicChris Mechanic, Co-founder and CEO at WebMechanix

      Chris Mechanic is co-founder & CEO at WebMechanix, an award-winning performance marketing firm he started in a basement in 2009 & bootstrapped into one of the DMV’s largest & most revered digital firms. He’s a recognized expert in the field of digital demand & revenue generation, specializing in SEO/SEM, analytics & conversion. Under his leadership, WebMechanix has grown 45% CAGR for over a decade, won countless awards & has appeared on the Inc. 5000 list for 7 consecutive years. Chris has consulted with 100s of SMBs, trained over 250 budding DMV-area marketers & was honored as an EY Entrepreneur of the Year Finalist in 2017 for his contribution to the local marketing community. He graduated with honors from College Park’s Smith School of Business.

    • Catherine Guarnieri
      Catherine GuarnieriCatherine Guarnieri, Growth Lead at Upside Business Travel

      Catherine Guarnieri is an experienced marketer with a demonstrated history of helping to grow brands. From building omni-channel digital strategies to down and dirty guerrilla-style customer acquisition, Catherine is a ‘jack of all trades’ marketer. As a Growth Lead at Upside Business Travel, Catherine works across the funnel to drive new customer acquisition – relying equally on creativity & data analytics to experiment, iterate, fail fast and keep moving.

      Catherine earned her Masters of Business Administration from Georgetown University but certainly doesn’t believe everything can be solved with a two by two matrix. Based in DC, by way of Baltimore & Chicago.

    • Chris Rodriguez
      Chris RodriguezSr. Director of Marketing, Phone2Action

      Chris Rodriguez is a 15-year marketing veteran with a passion for driving growth and tangible results for brands and entrepreneurs. He has worked with over 30 startups across all tiers of funding (Seed Round to Series E) and sizes (<10 to 100+), generating brand awareness, web traffic, signups, downloads, and most importantly customers & revenue. Chris has helped grow 3 startups to acquisition (Speek, numberFire, Contactually) and 1 startup to the INC 500 (Contactually).

    • Gio Palatucci
      Gio PalatucciGio Palatucci, Director of Social Media Services at Sparkloft Media

      Gio Palatucci is the Director of Social Media Services at Sparkloft Media, a global social media agency. In her role, Gio oversees the development and optimization of the agency’s core social programs and services including community management, crisis communication, international marketing and influencers.

      Her award-winning work for domestic and international tourism organizations include Brand USA (Visit The USA), South African Tourism, and Crystal Cruises. Her work on South African Tourism’s #MeetSouthAfrica program— now in its third year—garnered an HSMAI Platinum Adrian Award.

      Prior to joining Sparkloft, Gio began her career at National Geographic Traveler magazine growing the social media audience and managing the award-winning Intelligent Travel blog. Her early education in sense-of-place storytelling continues to frame the work she provides to her clients today. At Sparkloft, she drives growth through engagement. At the crossroads where social insights meets captivating stories, is where Gio leads clients to success.

    One Day, 3 Panels, 4 Presentations, and A Lightning Round

    A whole day of solid action to learn how to optimize your marketing and your marketing technology to quickly grow high quality leads, revenues and your company.

    Day 1

    9:00 – 9:30 am
    Networking

    Check-in, Continental Breakfast and Networking

    9:30 – 9:35 am

    Welcome and Opening Remarks (a.k.a, The World’s FASTEST Keynote)

    Get your coffee and your seat because when we start — we’ll really start.

    Natalie Robb, WaveLength Analytics Principal and DC Marketing Tech Talks Organizer will get things rolling with welcomes, thank yous, and market numbers you’re sure to have already seen somewhere before.  Expect it to be quick and over before you  know it.  After all, we want to hear from speakers and panelists, too.

    Speaker: Natalie Robb, Principal, WaveLength Analytics and Organizer, DC Marketing Tech Talks

    9:35 – 10:05 am

    Presentation

    Solving B2C Marketing Problems with Technology

    Over the past decade, we have seen the number of marketing technologies explode. As new trends and technologies take shape, companies must make difficult decisions about how to best align their budgets with priorities. In this session, Michael Lukich, Director of Marketing Technology at Total Wine, highlights how organizations should think about solving their martech problems, the nuances of B2C compared to B2B, and some of the hottest technology trends in the space.

    Speaker:  Michael Lukich, Director of Marketing Technology at Total Wine and More

    10:10 – 10:40 am
    Presentation

    Four Steps to Build a Marketing and SDR Engine That Delivers Predictable Revenue

    For organizations that want to grow, marketing is all about demand generation. In this session, you will hear from Mike Lovell, VP of Demand Generation at EVERFI, who will detail lessons learned and the four steps organizations can take to build a marketing and sales development engine that delivers predictable revenue.

    Speaker: Mike Lovell, VP of Demand Generation, EverFi

    10:45 -11:30 am

    Panel

     

    What Does a Modern Marketing Team Look Like? Org Chart Show & Tell

    Marketing team structures are under siege from the impact of new technologies and the changing role of marketing. But while marketing executives know they need a tune-up, many are struggling to formulate a new org chart that supports the changing makeup of their teams. In this session, three marketing leaders will show how their teams are structured and explain why it works for them. Learn the pros and cons of different org charts, how to make room for technical and customer-centric roles, and how to manage, develop, and keep a team with increasingly diverse skill sets.

    Panelists:

    • Dave Bornmann, CMO, Naylor Association Solutions
    • Charles Gold, CMO, Virtru
    • JulieAnne Evanina, VP Digital Sales and Marketing, SiriusXM Radio

    Moderator:  Sue Keith, Managing Partner, Ceres Talent

    11:30 – 12:00 pm

    Presentation

     

    What CEOs Want From Marketing and Marketing Leadership

    It’s no surprise that marketing has become more technical, more quantitative, more data-driven. CMOs who built their careers doing a different type of marketing are now struggling to be effective leaders in organizations that expect them to be both creative and analytical at the same time. The requirements for modern marketing leaders to be successful are so demanding that CMOs have the shortest tenure of any executive – just 16 months on average. In this session, a former CEO who, as a result of an acquisition, now serves as a VP of Marketing speaks candidly about what a CEO expects from a high-performing marketing team and what takes to be a successful CMO today.

    Speaker: D.P. Venkatesh, VP of Marketing, Broadsoft Digital

    12:00 – 1 pm
    Networking

    Lunch and Networking

    1:00 – 2:00 pm
    Panel Discussion

    MarTech Stack Lightning Round

    Inspired by the Stackie Awards, this session will give 7 marketers the chance to show off their marketing stack – the collection of tools and technologies they use to make marketing magic – using a single slide. Each participant will get 7 minutes to explain how they conceptualize their marketing stack – technically, strategically, and operationally. They’ll also share the most recent and/or favorite tools added, how certain tools have changed the way they do things, and what they’re looking to add in 2018.

    Panelists:

    • Ema Gantcheva, Director of Demand Gen and Marketing Operations at Snagajob
    • Sean McVey, Director of Demand Generation at Virtru
    • Mike Lovell, Vice-President of Demand Generation at EverFi
    • Jodi Lebow, Director of Marketing Operations and Demand Generation at CollabNet
    • Moni Oloyede, Marketing Technology and Marketing Operations Specialist at Fidelis Security
    • Robin Izsak-Tseng, Demand Generation Consultant for Wonder Beauty Bar

    2:00 -2:45 pm

    Panel

    Marketing Ops: How to Strategize What You Bring to the Table

    As marketers increasingly rely on technology and data just to do their jobs, there’s the unsung heroes of marketing operations. Often relegated to pure execution or report building, this panel will discuss how ops professionals can and should elevate themselves within the team to drive better decision making and improve marketing performance. Learn why ops is a critical capability for modern marketing teams, how to best utilize your ops resources internally, and how – as a marketing ops manager – you can get out of Excel Hell to actually make a difference.

    Panelists:

    • Ema Gantcheva, Director of Marketing Operations at Snagajob
    • Jason Keller, Senior Marketing Operations Manager at Logi Analytics
    • Andrew Cutting, Marketing Operations Manager at Cvent
    • Moni Oloyede, Marketing Technology and Marketing Ops Specialist at Fidelis Security

    Moderator:  Jessica Sprinkel, CEO of Sponge Software

    2:45 – 3:00 pm
    Break

    Afternoon Coffee Break

    3:00 to 3:30 pm

    Presentation

     

    How to Balance Data and Creativity

    Today’s workplaces demand that marketers be obsessed with data. At the same time, a creative and innovative spirit is essential to driving growth. The best marketers are able to blend the two together. In this session, I’ll show you how I was able to emphasize data without compromising creativity. Yes, you can prove ROI while maintaining a razor sharp focus on Drucker-like core marketing principles. Marketer’s beware: Data overload is threatening the livelihood of marketers far and wide. While we have more insights that ever before, an obsession with data could be killing your creativity. Don’t fall victim to this vicious trap!

    Speakers:

    Jen Kern, CMO at Perfect Sense, creators of the Brightspot CMS platform

    Lauren Howell, Director of Digital Strategy at Graphik

    3:30 – 4:00 pm
    Presentation

    Shifting from Traditional Waterfall Funnel to ABM: A Case Study in Going All In

    We searched all over the region to find the best case of account-based marketing around and we found it… in Atlanta’s CollabNet, the Sirius Decisions’ Winner of the 2017 ABM Program of the Year.

    Account-based marketing is certainly gaining momentum, but many teams are still figuring out whether ABM is right for them. Other teams know they want to make the switch to ABM, but are unsure how to move forward. In this session, Director of Marketing Operations and Demand Generation Jodi LeBow will discuss why they chose to go all-in on ABM.  She’ll talk about what that really meant, and lessons learned during implementations – from the challenging culture shift to how they measure success.

    Speaker:  Jodi Lebow, Director of Demand Generation at VersionOne, now CollabNet

    4:00 to 4:45 pm

    Panel

     

    Customer Experience, Customer Success, Customer Retention: Are They All the Same?

    As tech-savvy marketers, we’re obsessed with customer retention as much as we are with conversion. In this panel, 3 marketing leaders in customer experience and customer success will talk tools and strategies to keep hard-won customers.

    Get ready to be inspired by your peers as we end our 2018 conference on a high note.

    Panelists: 

    • Cary Cusumano, CX Design Strategist at Verizon Enterprise Solutions
    • Nancy Porte, VP Global Customer Experience at Verint
    • Abby Hammer, VP Products and Customer Success at ChurnZero
    • Michael Peterson, SVP Customer Success and Operations at Echo360

    Moderator: Robin Izsak-Tseng, Demand Generation and Marketing Ops Consultant

    4:45 – 6:00 pm
    Networking

    Closing Remarks and Happy Hour! 

    Kick back with your friends, both old and new.  Raise a glass.  Talk marketing technology.  Have fun.

    Low ticket price, jam-packed with value

    1 Ticket = 16 Speakers + 100 Local DC Marketers.  Add $50 for tickets bought the day before the event or at the door.

    • Early Adopter (until 1/31)
      Best Value
      $189
    • Late Majority (Ends 3/15/19)
      $249
    • Early Majority (ends 3/1)
      $219

    Sponsors and Organizing Partners

    Marketing Tech Magnified is grateful for our sponsors and partners.

    Interested in sponsorship opportunities?  Please contact us. You can reach us via Nat@MarTechMagnified.com.

    SilverLine Conference Center at 7900 Westpark Drive

    The SilverLine Conference Center – located in the West Atrium of the building – is easily accessible:

    • The Westpark and Jones Branch express lanes  are within a few minutes drive
    • Tysons Corner metro stop served via the Silver Line is a 5 minute walk away
    • Parking is available in the building and look for parking in the West Atrium, which is the new part of the building near Ten Penh.
    • If you park in the older section of the building, it’s easier to to street level, go outside and cross into the new section of the building near Bourbon Coffee.

    Highlights from

    Marketing Tech Magnified 2017

    The inaugural Marketing Tech Magnified was held last January 27th, 2017 at Refraction Co-Working in Reston, Virginia.  We had fantastic marketing leaders from MicroStrategy, Identity Guard, Higher Logic, and other leading area companies speaking to a sold out audience.

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