An afternoon of solid action to learn how to buy, optimize, and manage your marketing technology to quickly grow high quality leads, revenues and your company.
12:00 – 12:30 pm
12:30 – 12:35 pm
Welcome and Opening Remarks
Speaker: Natalie Robb, Principal, WaveLength Market Analytics and Organizer, DC Marketing Tech Talks
12:35 – 1:15 pm
Don’t Be the Kid in the Candy Store: How to Make Smart MarTech Choices in 2017
Modern marketers love technology as much as kids love candy. Demand is big. Options are endless. Making choices is hard. Join us for a lively session as Matt Howard, a two-time successful entrepreneur and CMO at Sonatype, shares a real-time case study on how his organization selects key marketing technologies to automate, scale, and grow.
Speaker: Matt Howard, CMO, Sonatype
1:15 – 2:15 pm
What Marketing Technology Should You Invest In and When Should You Do It?
Marketing technology has seen rapid adoption in recent years and has emerged as key to growing revenues. As a company grows, marketing technology needs change along with it. In this panel, marketing leaders from local, DC marketing technology companies share their experiences and advice on where martech newbies should start and how the martech stack changes with company growth.
Moderator: Julia Lim, Marketing Consultant
2:15 – 2:30 pm
2:30 – 3:15 pm
How to Maximize Your MarTech Investments
So you have all this marketing technology. Now what? In this presentation, we’ll learn practical tips on how to optimize productivity, increase sales, and get that rapid return on investment that your CFO wants to see.
Speaker: Christopher Antonopoulos, Principal, Measured Results Marketing
3:15 – 4:15 pm
Managing and Setting Expectations with your Technology Vendors
According to a recent Campaign Monitor study, 82% of respondents use best-of-breed technology stacks as opposed to a single vendor marketing cloud. This means that an average marketing department manage a growing number of vendors, making vendor management crucial to successful marketing. In this session, our distinguished panelists reveal their secrets to building positive and productive relationships with marketing tech vendors.
Moderator: Mike Rejmaniak, Measured Results Marketing
4:15 -5:00 pm
Managing a Dynamo Marketing Team with Marketing Technology Investments
As marketing technology becomes increasingly central to operations, marketing departments are changing, too. New skill requirements are emerging. Management requirements are evolving. In this session, we’ll address how to staff, manage, and develop your team to meet marketing’s new demands.
Speaker: Chris Panagides, VP of Marketing, IdentityGuard
5:00 to 6:00 pm
Kick back with your friends, both old and new. Raise a glass. Talk martech. Have fun.
Sponsor: Real Magnet
6:00 pm to ?
Continue with Happy Hour at McCormick & Schmick’s Seafood in Reston Town Center
If you’re up for continuing the discussion, we are. Join us to finish off the happy hour at McCormick & Schmick’s. This one is cash bar, though!