Marketing Tech Magnified:TM

The Fundamentals of Marketing Technology

Friday, January 27th, 2017 – 12 noon to 6 pm
Refraction Co-working – Reston Town Center, Reston, VA

An Afternoon Well-Spent

An afternoon of solid action to learn how to buy, optimize, and manage your marketing technology to quickly grow high quality leads, revenues and your company.

Day 1

12:00 – 12:30 pm
Networking

Check-in, Lunch and Networking

Sponsor:  Zoomph

12:30 – 12:35 pm

 

Welcome and Opening Remarks

Speaker: Natalie Robb, Principal, WaveLength Market Analytics and Organizer, DC Marketing Tech Talks

12:35 – 1:15 pm

Presentation

Don’t Be the Kid in the Candy Store: How to Make Smart MarTech Choices in 2017

Modern marketers love technology as much as kids love candy. Demand is big. Options are endless. Making choices is hard. Join us for a lively session as Matt Howard, a two-time successful entrepreneur and CMO at Sonatype, shares a real-time case study on how his organization selects key marketing technologies to automate, scale, and grow.

Speaker: Matt Howard, CMO, Sonatype

1:15 – 2:15 pm
Panel Discussion

What Marketing Technology Should You Invest In and When Should You Do It?

Marketing technology has seen rapid adoption in recent years and has emerged as key to growing revenues. As a company grows,  marketing technology needs change along with it. In this panel, marketing leaders from local, DC marketing technology companies share their experiences and advice on where martech newbies should start and how the martech stack changes with company growth.

Panelists:    

  • Hunter Montgomery, CMO of Higher Logic
  • Megan Langley, VP of Marketing, Tracx
  • Elizabeth Clor, VP Demand Generation, MicroStrategy

Moderator: Julia Lim, Marketing Consultant

2:15 – 2:30 pm

Networking

 

2:30 – 3:15 pm

Presentation

 

 

How to Maximize Your MarTech Investments

So you have all this marketing technology.  Now what? In this presentation, we’ll learn practical tips on how to optimize productivity, increase sales, and get that rapid return on investment that your CFO wants to see.

Speaker:   Christopher Antonopoulos, Principal, Measured Results Marketing

3:15 – 4:15 pm
Panel Discussion

Managing and Setting Expectations with your Technology Vendors 

According to a recent Campaign Monitor study, 82% of respondents use best-of-breed technology stacks as opposed to a single vendor marketing cloud. This means that an average marketing department manage a growing number of vendors, making vendor management crucial to successful marketing. In this session, our distinguished panelists reveal their secrets to building positive and productive relationships with marketing tech vendors.

Panelists:    

  • Janet Hall, VP of Marketing for FiscalNote
  • Ian Walsh, SVP Marketing, Carto
  • Jim Ivers, Sr. Director of Marketing, Synopsos

Moderator: Mike Rejmaniak,  Measured Results Marketing

4:15 -5:00 pm

Presentation

Managing a Dynamo Marketing Team with Marketing Technology Investments

As marketing technology becomes increasingly central to operations, marketing departments are changing, too. New skill requirements are emerging.  Management requirements are evolving. In this session, we’ll address how to staff, manage, and develop your team to meet marketing’s new demands.

Speaker:  Chris Panagides, VP of Marketing, IdentityGuard

5:00 to 6:00 pm

Networking

Happy Hour! 

Kick back with your friends, both old and new.  Raise a glass.  Talk martech.  Have fun.

Sponsor: Real Magnet

6:00 pm to ?

 Networking

Continue with Happy Hour at McCormick & Schmick’s Seafood in Reston Town Center

If you’re up for continuing the discussion, we are.  Join us to finish off the happy hour at McCormick & Schmick’s.  This one is cash bar, though!

Have Questions?

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