Marketing Tech Magnified:TM

Evolve Your Marketing with Changing MarTech

Friday, February 2nd, 2018 – 9 am to 6 pm

SilverLine Conference Center at 7900 Westpark Drive

Tysons Corner, VA

What is Marketing Tech Magnified?

Marketing Tech MagnifiedTM is a DC-area conference where tech-savvy marketers come together to learn about key trends, new technologies, and industry benchmarks.  Organized by the region’s leading marketing technology community DC Marketing Tech Talks, it’s a forum to share our successes, failures, and favorite tools in the stack.

As you know, marketing’s role has evolved from a focus on brand and communications, to a demand for analytical, martech-driven leaders who understand marketing’s impact on growth and revenue.

At Marketing Tech MagnifiedTM, we have a unique opportunity to learn from each other, to network, and to go back to work with fresh ideas.

If you’re a B2B or B2C marketer gripped with running campaigns that engage and convert, obsessed with performance tracking and ROI, and excited by the technologies that make marketing better, then we can’t wait to meet you at Marketing Tech Magnified.

Please Join Us!

Marketing Technology:  Fast Growing and Quickly Changing

According to a December 2016 Walker Sands study, in 87% of companies, marketing is responsible for the marketing technology stack.

Learning marketing technology is rapidly becoming a career imperative for all marketing professionals of all levels.

Come to Marketing Tech Magnified to learn the latest from the area’s most visionary marketing leaders and hear about how to buy, use, and manage leading edge marketing technology.

Thousands of Marketing Tech Solutions

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Source:  ChiefMartec

Hear from DC’s Best Marketing and Marketing Tech Experts

Come learn from marketing leaders from both business-to-business and business-to-consumer companies.

  • Ema Gantcheva
    Ema GantchevaDirector of Marketing Operations, Snagajob

    Ema Gantcheva is the Director of Marketing Operations at Snagajob.  She leads a rock star team responsible for managing the marketing technology stack, marketing business processes, marketing databases, campaign management, and reporting/analytics.  Before joining Snagajob, Ema was the Director of Marketing Operations at MicroStrategy and served as the CRM Senior Manager at Monumental Sports and Entertainment, the firm owning the Washington Capitals, Wizards, Mystics, and Verizon Center.  Ema started her career at the American Bankers Association as the ABA Marketing Network Manager.  She earned both her MA and BA at American University.

  • Charles Gold
    Charles GoldChief Marketing Officer, Virtru

    As Virtru’s Chief Marketing Officer, Charles leads all aspects of marketing at Virtru. For more than 20 years, he has driven rapid growth and breakthrough awareness while leading marketing organizations at Sonatype, Progress Software, and Red Hat. Charles holds a BA in Economics from the University of Virginia and an MBA from Wake Forest University.

  • Sue Keith
    Sue KeithManaging Director, Ceres Talent

    Sue Keith is a managing partner at Ceres Talent, a marketing staffing firm serving the Mid-Atlantic region. After many years as a marketing consultant, Sue joined Ceres Talent to marry her passion for helping organizations build effective marketing strategies with her passion for connecting great people. She started her career as an auditor for Deloitte then made the leap to marketing when she joined MCI, followed by a succession of senior marketing positions at various companies. Sue serves on the Marketing and Communications Committee for Northern Virginia Family Service (NVFS). She earned dual degrees in Accounting and French from James Madison University and is a recovering CPA.

  • Michael Peterson
    Michael PetersonSVP of Customer Success and Operations, Echo360

    Michael Peterson leads operations for the Echo360 continuing education business, which provides content development, advanced learning experience and certification services for membership organizations.  His responsibilities include service management, delivery, support, and customer satisfaction with a focus on driving new revenue for client organizations.

    Michael joined Echo360 from Gridpoint, a provider of cloud-based, energy-related SaaS services where he served as VP of Strategic Account Management.  At the Internet Society, a global non-profit, he was responsible for membership, business development, and revenue programs.  Previously, Michael was VP of Customer Experience at Neustar.  He also brings education industry experience to Echo360 from management of the Digital (now HP) education initiative program and leverages his background in the global internet from his tenure as VP of Corporate Development at Internet Service Provider PSINet.  He began his career in international trade policy at the Department of Commerce.  He is a graduate of the University of Virginia.

  • Andrew Cutting
    Andrew CuttingTeam Lead, Marketing Operations, Cvent

    Andrew combines technical knowledge of marketing automation platforms and principles with strategic campaign planning to helps teams better plan, execute, and measure their marketing activities. As a Cvent veteran of over 4 years, Andrew supports 6 marketing and sales teams globally in developing and executing campaign strategy as a member of the Global Demand Center team.

  • Dave Bornmann
    Dave BornmannCMO, Naylor Association Solutions

    As Chief Marketing Officer, Dave leads the marketing team for Naylor Association Solutions, the leading provider of outsourced solutions to the association market.  His areas of responsibility include branding, lead generation, marketing strategy, segmentation, online marketing, product marketing and social media. In addition to his 5 years at Naylor, Dave is a veteran of five start-ups and has a history of building strong teams, establishing solid business processes and preparing organizations for significant growth. He has held leadership roles at a number of companies including LightSquared, Revolution Health, SprintNextel and Statoil Energy. He has a marketing MBA from the Kellogg School of Management at Northwestern University and a BA in economics from Swarthmore College. Dave is a fitness enthusiast, recently completed his fourth triathlon and likes to spend time with his family in Rehoboth Beach, Delaware.

  • Abby Hammer
    Abby HammerVP of Products, ChurnZero

    Abby Hammer is the Vice President of Products at ChurnZero and is responsible for product strategy and execution.  Abby also leads the Customer Success team who deliver customer implementations and work to drive adoption, engagement and expansion across the ChurnZero Customer Success Platform.

    Prior to joining ChurnZero, Abby was the Director of Product Management at iContact and Cision (formerly Vocus), leaders in the email marketing, marketing automation and public relations spaces. Abby’s career has been in product management in fast-changing industries.

  • D.P. Venkatesh
    D.P. VenkateshVice President of BroadSoft Digital

    D.P. Venkatesh draws upon more than 20 years of leadership roles spanning product management, design, sales, marketing, and corporate strategy. As Vice President of BroadSoft Digital, DP heads the Go-to-Market team as well as the Design team in areas such as digital marketing and creating custom digital experiences for BroadSoft customers that drive adoption and engagement of their products and services.

    D.P. was previously Founder and Chief Executive Officer of mPortal Inc. which he led since 2000 and sold to BroadSoft in June 2015. mPortal specialized in providing software products and services to create superior digital user experiences across mobile, web, and other connected devices. Prior to mPortal, D.P. served in a variety of executive roles at McKinsey & Company, CSC, and Convergys.

    D.P. is also an adviser and board member for technology startups and is a frequent guest speaker to academia, corporations, and industry associations on topics around design, technology, entrepreneurship, and product strategy. He is also the recipient of the Frost & Sullivan “Movers & Shakers” award for the Mobile Industry and was selected by the Center for Innovation and Technology as one of Virginia’s Top 50 Entrepreneurs.

    D.P. Venkatesh has a bachelor’s of science degree in Chemical Engineering from Anna University in India, a master’s of science degree in Industrial Engineering, and a master’s in Business Administration from the University of Cincinnati

  • Sean McVey
    Sean McVeyDirector of Demand Generation, Virtru

    Sean McVey is the Director of Demand Generation at Virtru, an easy-to-use email encryption product. With 10+ years of marketing experience, Sean specializes in developing lead generation strategies and managing go-to-market teams.

    Prior to working at Virtru, Sean was the head of content marketing at Blackboard and Director of Online Marketing at Hinge, a digital marketing agency.

  • Nancy Porte
    Nancy PorteVP of Global Customer Experience, Verint

    Nancy Porte is the Vice President of Global Customer Experience for Verint. With a background in operations management, her passion is developing differentiated customer experiences through cross-functional collaboration and employee engagement. She is a Certified Customer Experience Professional (CCXP) and, as a customer experience thought leader, is a primary contributor to the Verint blog and a regular speaker at industry conferences.

    Executive leader experienced in building corporate revenue through a loyal and referenceable customer base. Experience in developing Voice of the Customer programs, transforming organizations and increasing satisfaction and loyalty through differentiated customer experience. Expert in managing customer-focused operations. Certified Customer Experience Professional (CCXP). Board member of CXPA

  • Jessica Sprinkel
    Jessica SprinkelCEO and Founder, Sponge

    Jessica Sprinkel is the founder and CEO of Sponge, a marketing operations agency located in DC. Her team works primarily with B2B tech companies to increase marketing’s impact to revenue through data-driven campaigns, healthy marketing automation and CRM implementations, and real-time marketing analytics and dashboards. Learn more at spongesoftware.com.

  • Mike Lukich
    Mike LukichDirector of Marketing Technology, Total Wine and More

    Michael Lukich is the Director of Marketing Technology at Total Wine & More. He owns all systems within the marketing function and is responsible for driving the organization’s technology roadmap. Mike is passionate about using technology to drive automation, improve process, and better execute marketing campaigns.

    Prior to joining Total Wine, Mike spent time at WealthEngine running their marketing practice and at MarketBridge as a Principal within their Marketing Analytics and Technology practice. He earned his MBA from the Robert H. Smith School of Business at the University of Maryland, where he focused his studies in Analytic Marketing and also attended Maryland as an undergrad, earning a degree in Engineering.

    He lives in Silver Spring with his wife, Caroline, and two daughters, Amelia and Elizabeth. In his spare time, he enjoys trying new craft beers and fitting in poker games where he can.

  • Robin Izsak-Tseng
    Robin Izsak-TsengDemand Generation and Content Marketing Consultant

    As a content marketing consultant, Robin helps B2B teams drive engagement and conversion through account targeting, content strategy, demand gen programs, and martech initiatives. Strategy and revenue focused, with expertise in Marketo implementation and management. Clients include BluVector, Upskill, Logi Analytics, and DH2i. Prior to becoming an independent consultant, Robin has had a long and distinguished career in marketing, serving at StorageNetworks, Oracle, 3M, MetaLogix, CircleBack and Logi Analytics.

  • Mike Lovell
    Mike LovellVP of Demand Generation, EverFi

    Mike Lovell is the Vice President of Demand Generation at EVERFI. In his role, he works directly with banks and credit unions to build and improve upon financial education and digital marketing programs that engage consumers and communities.

    He has a deep background in digital marketing — including SEO, paid media, email and web marketing — and has worked across the educational technology, software and financial services industries for the past ten years. In addition to his work at EVERFI, Mike is a mentor at 1776, a global business incubator based in Washington, DC, where he advises organizations on their marketing, sales and digital strategies.

  • Cary Cusumano
    Cary CusumanoCX Design Strategist, Verizon Enterprise Solutions

    Cary is a seasoned Customer Experience (CX) and Design Thinking professional in Verizon Enterprise Solutions.  As a CX Design Strategist, he works with Verizon’s largest enterprise clients to articulate, design, and implement their CX strategy and vision.  He is a Certified Customer Experience Professional (CCXP) and a 2016 winner of the Customer Experience Professional Association’s (CXPA) CX Impact Award.  He is also a certified Lean Six Sigma Black Belt and specializes in analysis of unstructured Voice of the Customer listening post data to promote empathy and drive customer-centered process improvements at key points of the customer journey.

  • Jason Keller
    Jason KellerHead of Marketing Operations, Logi Analytics

    Jason Keller is the head of Marketing Operations at Logi Analytics. He has over  7 years of B2B digital marketing experience across tech, healthcare and financial industries. Prior to joining Logi Analytics, Jason was a marketing operations specialist at Clarabridge, a text analytics provider in Reston, where he managed marketing automation and reporting.

    Jason has also previously worked as a digital marketing specialist at Waggener Edstrom Communications, where he managed digital marketing strategies for clients such as Microsoft, Morgan Stanley and AbbVie. He additionally has experience working at Edelman, where he primarily managed the B2B social strategy for BlackBerry. Jason is originally from San Antonio, Texas and is an alumna of the University of Texas at Austin.

     

  • Jodi Lebow
    Jodi LebowDirector of Marketing Operations and Demand Generation at VersionOne, now CollabNet

    Atlanta-based Jodi LeBow is a results-oriented marketing professional in high-growth b-to-b organizations. She has a passion for developing strategy and driving execution of multi-channel demand generation campaigns to drive awareness, engagement and sales pipeline.

    Jodi’s experience includes most aspects of marketing, including communications, advertising, digital marketing and content strategy. At VersionOne (now CollabNet), she is responsible for demand generation and marketing operations.  Jodi and her team were recognized by Sirius Decisions for ABM Program of the Year in 2017.

    Prior to joining VersionOne, she held marketing roles at Teradata, Concur and BBDO. Jodi holds a MBA from the Carlson School of Management at the University of Minnesota and a bachelor of science degree in Journalism from the University of Wisconsin –Madison.

     

  • Jen Kern
    Jen KernCMO at Perfect Sense, creators of the Brightspot CMS platform

    Jen Kern brings more than 20 years of technology marketing and sales experience with both SaaS and software-enabled services firms. Kern most recently served as CMO at Tracx, a social media software company located in Bethesda, MD. Prior to Tracx, she built the marketing and inside sales function from the ground up at Celerity where she was integral to nearly doubling its revenue, resulting in the successful sale of the company.

  • Moni Oloyede
    Moni OloyedeMarketing Technology & Marketing Operations Specialist at Fidelis Security

    Moni is a Marketing Operations specialist with 10 years of Marketing Technology experience. She has worked with all the major marketing automation companies – Marketo, Eloqua, HubSpot, and ExactTarget, both consulting and direct for B2B organizations.  She has a proven track record in integrated marketing, especially with establishing digital presence through SEO/SEM, demand generation process, and website optimization. Moni is an award winner and presenter at both Marketo and Eloqua conferences in the past.

  • Natalie Robb
    Natalie RobbPrincipal, WaveLength Analytics & Organizer, DC Marketing Tech Talks

    With more 20 years of quantitative data analysis/modeling experience, Natalie Robb is the Principal of WaveLength Analytics and the Organizer of DC Marketing Tech Talks.  She helps tech and telecom firms develop and execute successful marketing plans and program based on data. Squarely working at the intersection of marketing analytics and infrastructure, she is actively involved in all project phases from defining to delivering results. Prior to starting WaveLength, Natalie worked at TeleChoice, PSINet, SRA, and Hay Group. Natalie earned her undergraduate degree from the University of Michigan, Ann Arbor and her MBA from the University of Texas at Austin.

One Day, 3 Panels, 4 Presentations, and A Lightning Round

A whole day of solid action to learn how to optimize your marketing and your marketing technology to quickly grow high quality leads, revenues and your company.

Day 1

9:00 – 9:30 am
Networking

Check-in, Continental Breakfast and Networking

9:30 – 9:35 am

Welcome and Opening Remarks (a.k.a, The World’s FASTEST Keynote)

Get your coffee and your seat because when we start — we’ll really start.

Natalie Robb, WaveLength Analytics Principal and DC Marketing Tech Talks Organizer will get things rolling with welcomes, thank yous, and market numbers you’re sure to have already seen somewhere before.  Expect it to be quick and over before you  know it.  After all, we want to hear from speakers and panelists, too.

Speaker: Natalie Robb, Principal, WaveLength Analytics and Organizer, DC Marketing Tech Talks

9:35 – 10:05 am

Presentation

5 Marketing Trends to Think About for 2018

Over the past few years, new marketing trends and technologies have emerged that have had an enormous influence on how teams plan, execute, and measure their performance. Digital marketing is a dynamic industry that offers unlimited opportunities (indeed, perhaps too many!) to innovate and change the way companies go to market.   In this session, Director of MarTech at Total Wine, Mike Lukich, highlights key priorities for 2018, as well as fads leaving behind as we head into the new year.

Speaker:  Michael Lukich, Director of Marketing Technology at Total Wine and More

10:10 – 10:40 am
Presentation

B2B Demand Generation Trends in 2018

Marketing in a technology company is demand generation.  It’s where you’ll find all the action and all the budget.  Demand generation tends to own field marketing, data, MarTech, account-based marketing, etc.  In addition, it gets the dollars to match — up to 70% of a marketing budget is spent here.  Get the latest on 2018 demand generation trends from Mike Lovell, VP of Demand Generation of one of DC’s hottest and fastest growing companies, EverFi.

Speaker: Mike Lovell, VP of Demand Generation, EverFi

10:45 -11:30 am

Panel

 

What Does a Modern Marketing Team Look Like? Org Chart Show & Tell

Marketing team structures are under siege from the impact of new technologies and the changing role of marketing. But while marketing executives know they need a tune-up, many are struggling to formulate a new org chart that supports the changing makeup of their teams. In this session, three marketing leaders will show how their teams are structured and explain why it works for them. Learn the pros and cons of different org charts, how to make room for technical and customer-centric roles, and how to manage, develop, and keep a team with increasingly diverse skill sets.

Panelists:

  • Dave Bornmann, CMO, Naylor Association Solutions
  • Charles Gold, CMO, Virtru
  • JulieAnne Evanina, VP Digital Sales and Marketing, SiriusXM Radio

Moderator:  Sue Keith, Managing Partner, Ceres Talent

11:30 – 12:00 pm

Presentation

 

What CEOs Want From Marketing and Marketing Leadership

It’s no surprise that marketing has become more technical, more quantitative, more data-driven. CMOs who built their careers doing a different type of marketing are now struggling to be effective leaders in organizations that expect them to be both creative and analytical at the same time. The requirements for modern marketing leaders to be successful are so demanding that CMOs have the shortest tenure of any executive – just 16 months on average. In this session, a former CEO who, as a result of an acquisition, now serves as a VP of Marketing speaks candidly about what a CEO expects from a high-performing marketing team and what takes to be a successful CMO today.

Speaker: D.P. Venkatesh, VP of Marketing, Broadsoft Digital

12:00 – 1 pm
Networking

Lunch and Networking

1:00 – 2:00 pm
Panel Discussion

MarTech Stack Lightning Round

Inspired by the Stackie Awards, this session will give 7 marketers the chance to show off their marketing stack – the collection of tools and technologies they use to make marketing magic – using a single slide. Each participant will get 7 minutes to explain how they conceptualize their marketing stack – technically, strategically, and operationally. They’ll also share the most recent and/or favorite tools added, how certain tools have changed the way they do things, and what they’re looking to add in 2018.

Panelists:

  • Ema Gantcheva, Director of Marketing Operations at Snagajob
  • Sean McVey, Director of Demand Generation at Virtru
  • Mike Lovell, Vice-President of Demand Generation at EverFi
  • Jodi Lebow, Director of Marketing Operations and Demand Generation at CollabNet
  • Moni Oloyede, Marketing Technology and Marketing Operations Specialist at Fidelis Security

2:00 -2:45 pm

Panel

Marketing Ops: How to Strategize What You Bring to the Table

As marketers increasingly rely on technology and data just to do their jobs, there’s the unsung heroes of marketing operations. Often relegated to pure execution or report building, this panel will discuss how ops professionals can and should elevate themselves within the team to drive better decision making and improve marketing performance. Learn why ops is a critical capability for modern marketing teams, how to best utilize your ops resources internally, and how – as a marketing ops manager – you can get out of Excel Hell to actually make a difference.

Panelists:

  • Ema Gantcheva, Director of Marketing Operations at Snagajob
  • Jason Keller, Senior Marketing Operations Manager at Logi Analytics
  • Andrew Cutting, Marketing Operations Manager at Cvent
  • Moni Oloyede, Marketing Technology and Marketing Ops Specialist at Fidelis Security

Moderator:  Jessica Sprinkel, CEO of Sponge Software

2:45 – 3:00 pm
Break

Afternoon Coffee Break

3:00 to 3:30 pm

Presentation

 

Aligning Marketing and Sales

Speaker: Jen Kern, CMO at Perfect Sense, creators of the Brightspot CMS platform

 

3:30 – 4:00 pm
Presentation

Shifting from Traditional Waterfall Funnel to ABM: A Case Study in Going All In

We searched all over the region to find the best case of account-based marketing around and we found it… in Atlanta’s CollabNet, the Sirius Decisions’ Winner of the 2017 ABM Program of the Year.

Account-based marketing is certainly gaining momentum, but many teams are still figuring out whether ABM is right for them. Other teams know they want to make the switch to ABM, but are unsure how to move forward. In this session, Director of Marketing Operations and Demand Generation Jodi LeBow will discuss why they chose to go all-in on ABM.  She’ll talk about what that really meant, and lessons learned during implementations – from the challenging culture shift to how they measure success.

Speaker:  Jodi Lebow, Director of Demand Generation at VersionOne, now CollabNet

4:00 to 4:45 pm

Panel

 

Customer Experience, Customer Success, Customer Retention: Are They All the Same?

As tech-savvy marketers, we’re obsessed with customer retention as much as we are with conversion. In this panel, 3 marketing leaders in customer experience and customer success will talk tools and strategies to keep hard-won customers.

Get ready to be inspired by your peers as we end our 2018 conference on a high note.

Panelists: 

  • Cary Cusumano, CX Design Strategist at Verizon Enterprise Solutions
  • Nancy Porte, VP Global Customer Experience at Verint
  • Abby Hammer, VP Products and Customer Success at ChurnZero
  • Michael Peterson, SVP Customer Success and Operations at Echo360

Moderator: Robin Izsak-Tseng, Demand Generation and Marketing Ops Consultant

4:45 – 6:00 pm
Networking

Closing Remarks and Happy Hour! 

Kick back with your friends, both old and new.  Raise a glass.  Talk marketing technology.  Have fun.

Low ticket price, jam-packed with value

1 Ticket = 16 Speakers + 120 Local DC Marketers.  Add $50 for tickets bought the week of the event or at the door.

  • Early Adopter (until 11/30)
    Best Value
    $159
  • Late Majority (Ends 1/28/18)
    $199
  • Early Majority (ends 12/31)
    $179
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“We drove from Baltimore to attend Marketing Tech Magnified.  Even with the drive, it was time well-spent.  Great learning and great networking.”

Donna
PPH COO

Sponsors and Organizing Partners

Marketing Tech Magnified is grateful for our sponsors and partners.

Interested in sponsorship opportunities?  Please contact us. You can reach us via Nat@MarTechMagnified.com.

SilverLine Conference Center at 7900 Westpark Drive

The SilverLine Conference Center is easily accessible:

  • The Westpark and Jones Branch express lanes  are within a few minutes drive
  • Tysons Corner metro stop served via the Silver Line is a 5 minute walk away
  • Parking is available in the building.

Located in SilverLine Conference Center

Highlights from

Marketing Tech Magnified 2017

The inaugural Marketing Tech Magnified was held last January 27th, 2017 at Refraction Co-Working in Reston, Virginia.  We had fantastic marketing leaders from MicroStrategy, Identity Guard, Higher Logic, and other leading area companies speaking to a sold out audience.

Have Questions?

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