MarTech Magnified:TM

Evolve Your Marketing with Changing MarTech

Friday, February 2nd, 2018 – 9 am to 6 pm

SilverLine Conference Center at 7900 Westpark Drive

Tysons Corner, McLean, VA

What is MarTech Magnified?

MarTech MagnifiedTM is a DC-area conference – now in its second year – where tech-savvy marketers come together to learn about key trends, new technologies, and industry benchmarks.  Organized by DC Marketing Tech Talks, it’s a forum to share our successes, failures, and favorite tools in the stack.

As you know, marketing’s role has evolved from a focus on brand and communications, to a demand for analytical, martech-driven leaders who understand marketing’s impact on growth and revenue.

At MarTech MagnifiedTM, we have a unique opportunity to learn from each other, to network, and to go back to work with fresh ideas.

If you’re a B2B or B2C marketer gripped with running campaigns that engage and convert, obsessed with performance tracking and ROI, and excited by the technologies that make marketing better, then we can’t wait to meet you at MarTech Magnified.

Please Join Us!

MarTech:  Fast Growing and Quickly Changing

According to a December 2016 Walker Sands study, in 87% of companies, marketing is responsible for the marketing technology stack.

Learning marketing technology is rapidly becoming a career imperative for all marketing professionals of all levels.

Come to MarTech Magnified to learn the latest from the area’s most visionary marketing leaders and hear about how to buy, use, and manage leading edge marketing technology.

Thousands of Marketing Tech Solutions

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Source:  ChiefMartec

Hear from DC’s Best Marketing and Marketing Tech Experts

Come learn from marketing leaders from both business-to-business and business-to-consumer companies.

  • Megan Langley
    Megan LangleyVP Marketing, Tracx

    Megan Langley is the VP of Marketing at Tracx. She is a data driven marketing professional with 10+ years of experience and proven success in the SaaS, Education, and IT staffing industries.  She is an energetic team player who has successfully led marketing teams to create strong multichannel marketing strategies through collaboration and outside of the box thinking.

  • Jim Ivers
    Jim IversSenior Director of Marketing, Synopsys, Inc

    Jim Ivers is the Senior Director of Marketing at Synopsys. He leads all aspects of his division’s marketing including strategy, messaging and positioning, brand development, demand generation, social media strategy, community development, analyst relations, and public relations. Prior to Synopsys, he held a variety of marketing leadership positions at several DC area tech companies, including Cigital, Covata, CyberTrust, and WebMethods.  His specialty lies in building pragmatic marketing programs that align with the needs of sales to maximize revenue opportunities.

  • Ian Walsh
    Ian WalshSVP of Marketing, Carto

    Ian Walsh is SVP of Marketing at Carto, the leader in Location Intelligence. Day-to-day, this means leading a team of talented Marketers to attract, engage and convert buyers, innovate and amplify the Carto brand, empower the Sales team, and continuously monitor and improve our go-to-market strategy. Prior to joining Carto, Ian was Chief Marketing Officer at TrackMaven, a digital marketing analytics platform, where he grew the business 8-fold in 2 years. Ian’s background includes nearly 20 years of B2B Marketing, including leadership positions at CEB, Software AG, Approva (acquired by Infor), SAP, and MicroStrategy.

  • Janet Hall
    Janet HallVP, Marketing, FiscalNote

    Janet Hall is the Vice President of Marketing at FiscalNote. She is a dynamic B2B marketing leader in venture backed and high growth software companies. She has built successful content marketing organizations from the ground up for companies in the $20-$70M range and is highly experienced in analytical marketing techniques, including demand generation strategy and tactics, digital marketing, SEO, SEM, and email marketing.

  • Julia Lim
    Julia LimMarketing Consultant

    With over 20 years of marketing experience, Julia Lim is now a consultant to technology companies seeking rapid growth. Julia is currently acting VP of Marketing at Marketing Mojo and and most recently, she was VP of Marketing at Circonus.  Prior to that, she was part of the founding team at ScienceLogic, where she was an early customer of Eloqua.  Together with marketing technology and her marketing genius, Julia grew the company from 5 people and no revenue, to more than $40 million in revenues.  She started her career at ANS, which was bought by UUNet.  While there, Julia was part of the team that offered the very first web hosting services on the market.  She has an MBA from Massachusetts Institute of Technology in High Tech Marketing and an undergraduate degree from Harvard University.

  • Natalie Robb
    Natalie RobbPrincipal, WaveLength Market Analytics & Organizer, DC Marketing Tech Talks

    With more 20 years of quantitative data analysis/modeling experience, Natalie Robb is the Principal of WaveLength Market Analytics and the Organizer of DC Marketing Tech Talks.  She helps tech and telecom firms develop and execute successful marketing based on data. Squarely working at the intersection of marketing analytics and infrastructure, she is actively involved in all project phases from defining to delivering results. Natalie’s quantitative skills include primary research, exploratory and predictive data analysis of large data sets, and technology value modeling. She has researched, analyzed, reported, and created marketing programs for both large and small companies in hardware, software, components, cloud computing and others. Prior to starting WaveLength, Natalie worked at TeleChoice, PSINet, SRA, and Hay Group. Natalie earned her undergraduate degree  from the University of Michigan, Ann Arbor and her MBA from the University of Texas at Austin.

  • Christopher Antonopoulos
    Christopher AntonopoulosPrincipal, Measured Results Marketing

    Christopher Antonopoulos was one of the earliest adopters of marketing automation and one of the first to integrate it with a CRM. His hands-on experience comes from cutting-edge organizations such as Tandberg; global deployments with Cisco, as well as Network Solutions and Full Quota. His firm supports marketing professionals by ensuring the entire marketing technology stack works in proper alignment with marketing programs and revenue goals.

  • Mike Rejmaniak
    Mike RejmaniakHead of Operations and Marketing, Measured Results Marketing

    Mike Rejmaniak is the Head of Marketing & Operations for Measured Results Marketing. In this role, he is responsible for overseeing all internal and client facing operations, including the development of solutions, processes and strategy. Mike has over 11 years of marketing experience, with a background in web content strategy, SEO and PPC. He has spent the last 5 years focusing on demand generation, marketing and sales alignment and optimizing/integrating Marketing Automation and CRM platforms. Mike has a Master of Professional Studies degree in Technology Management from Georgetown University and a Bachelor’s Degree in Business Administration from Towson University.

  • Matt Howard
    Matt HowardEVP, Market Development, Sonatype

    Matt Howard is the Executive Vice President, Market Development at Sonatype. He’s a proven executive and entrepreneur with over 20 years experience developing high-growth software companies. Mr. Howard leads Sonatype’s corporate marketing, strategic partnering, and demand generation initiatives. Prior to Sonatype, Mr. Howard co-founded, developed and successfully sold two software companies. Earlier in his career Mr. Howard led sales and marketing at USinternetworking (acquired by AT&T) and Groove Networks (acquired by Microsoft) where his teams distributed workgroup collaboration products to enterprise customers. Mr. Howard holds a Bachelor of Arts degree from The George Washington University and a Master of Arts from George Mason University.

    Matt lives in Leesburg, VA with his wife and three children.

     

  • Chris Panagides
    Chris PanagidesVice President, Digital Marketing | Marketing Strategy & Analytics at Identity Guard

    A pioneering veteran of the digital marketing industry, Chris has nearly 20 years of experience managing revenue-generating acquisition and customer retention campaigns for leading corporations in the technology, education, financial/identity protection services, and wireless telecommunications industries.

    In his current role at Identity Guard, Chris and his all-star marketing team have expanded the role of digital to help transform the way the company engages with consumers.  Of special note, Chris was instrumental in Identity Guard’s launch of the first ever identity theft and personal protection service powered by IBM Watson – a cognitive technology that can “think” like a human.

    Prior to Identity Guard, Chris launched the first digital marketing CRM and email program at Nextel (and later Sprint Nextel).  He then built a one billion page view customer segmentation program at AOL. Within the education vertical, Chris created multi-million dollar business-to-business opportunities for Ellucian and successfully grew K12 (largest online virtual school with 125,000+ students) revenue from $300M to $800M by building and leading K12’s marketing analytics team.

    An avid basketball fan, Chris coaches it at the youth level, including for his son Anthony’s team.  He and his wife Katrina are the proud parents of two students at the University of Virginia.  Chris is a graduate of SUNY Albany and holds an MBA from Georgia State.

  • Hunter Montgomery
    Hunter MontgomeryCMO, Higher Logic

    Hunter Montgomery is an accomplished global marketing executive with over 20 years of experience in the management and leadership of marketing and business operations. Currently, Hunter is responsible for overall marketing for Higher Logic, a market leader in SaaS-based community platforms.  Prior to Higher Logic, Hunter was the Vice President of Marketing at Vocus where he was responsible for all demand generation, in addition to sales and marketing alignment, marketing systems, analytics and reporting.

  • Elizabeth Clor
    Elizabeth ClorVice-President of Demand Generation at MicroStrategy

    Elizabeth Clor is the Vice President of Demand Generation at MicroStrategy, the leading worldwide provider of enterprise software platforms. In this role, she is responsible for developing and executing marketing strategies that fuel the company’s growth. Elizabeth has 17 years of experience in marketing and communications, primarily for B2B SaaS companies in the DC metro area. She holds a B.A. of English from the University of Virginia. Follow her on Twitter @ElizabethClor.

One Day, 3 Panels, 4 Presentations, A Lightening Round, and The 2017 DC MarTech Trailblazer Awards for the Top Campaign that Converts

A whole day of solid action to learn how to optimize your marketing and your marketing technology to quickly grow high quality leads, revenues and your company.  At the end of day, we’ll present nominees for DC’s 2017 Top Campaign, the audience will vote, and some lucky company will walk away with the top honors.

Day 1

9:00 – 9:30 am
Networking

Check-in, Continental Breakfast and Networking

9:30 – 9:35 am

Welcome and Opening Remarks

Speaker: Natalie Robb, Principal, WaveLength Market Analytics and Organizer, DC Marketing Tech Talks

9:35 – 10:05 am

Presentation

5 Marketing Trends to Think About for 2018 (Keynote)

Over the past few years, new marketing trends and technologies have emerged that have had an enormous influence on how teams plan, execute, and measure their performance. Digital marketing is a dynamic industry that offers unlimited opportunities (indeed, perhaps too many!) to innovate and change the way companies go to market. In this session, a local DC marketing leader highlights key priorities for 2018, as well as fads leaving behind as we head into the new year.

10:05 – 10:50 am
Panel Discussion

What Does a Modern Marketing Team Look Like? Org Chart Show & Tell

Marketing team structures are under siege from the impact of new technologies and the changing role of marketing. But while CMOs know they need a tune-up, many are struggling to formulate a new org chart that supports the changing makeup of their teams. In this session, three marketing leaders will show how their teams are structured and explain why it works for them. Learn the pros and cons of different org charts, how to make room for technical and customer-centric roles, and how to manage a team with increasingly diverse skillsets.

Panelists:   Dave Bornmann, CMO, Naylor Association Solutions

Moderator: Sue Keith, Managing Partner, Ceres Talent

10:50 -11 am

Break

 

Coffee Break

11:00 – 11:30 am

Presentation

 

Performance-Driven Marketing: Is There a Still a Role for Brand?

It’s no surprise that marketing has become more technical, more quantitative, more data-driven. CMOs who built their careers doing a different type of marketing are now struggling to be effective leaders in organizations that expect them to be both creative and analytical at the same time. The requirements for modern marketing leaders to be successful are so demanding that CMOs have the shortest tenure of any executive – just 16 months on average. In this session, we’ll discuss what it means to be a successful CMO today, and how to fight for the role of brand in an increasingly data-driven field.

12:00 – 1 pm
Networking

Lunch and Networking

1:00 – 2:00 pm
Panel Discussion

Martech Stack Lightning Round

Inspired by the Stackie Awards, this session will give 7 marketers the chance to show off their marketing stack – the collection of tools and technologies they use to make marketing magic – using a single slide. Each participant will get 7 minutes to explain how they conceptualize their marketing stack – technically, strategically, and operationally. They’ll also share the most recent and/or favorite tools added, how certain tools have changed the way they do things, and what they’re looking to add in 2018.

2:00 -2:45 pm

Panel

Marketing Ops: How to Strategize What You Bring to the Table

As marketers increasingly rely on technology and data just to do their jobs, there’s the unsung heroes of marketing operations. Often relegated to pure execution or report building, this panel will discuss how ops professionals can and should elevate themselves within the team to drive better decision making and improve marketing performance. Learn why ops is a critical capability for modern marketing teams, how to best utilize your ops resources internally, and how – as a marketing ops manager – you can get out of Excel Hell to actually make a difference.

Panelists:

  • Ema Gantcheva, Director of Marketing Operations at Snagajob
  • Jason Keller, Senior Marketing Operations Manager at Logi Analytics
  • Andrew Cutting, Marketing Operations Manager at Cvent

Moderator:  Jessica Sprinkel, Sponge Software

2:45 – 3:00 pm
Break

Afternoon Coffee Break

3:00 to 3:45 pm

Presentations

 

Shifting from Traditional Waterfall Funnel to ABM: Case Studies

Account-based marketing is certainly gaining momentum, but many teams are still figuring out whether ABM is right for them. Other teams know they want to make the switch to ABM, but are unsure how to move forward. In this session, two marketing leaders will discuss why they chose to go all-in on ABM, what that really meant, and what they learned through their implementations – from the challenging culture shift to how they measure success.

Presenters:

  • Jessica Meher, Former VP of Marketing at InvisionApp
  • Jodi Lebow, Director of Demand Generation at VersionOne

 

3:45 – 4:30 pm
Presentations

2017 DC MarTech Trailblazer Award for the Top Campaigns that Convert

As tech-savvy marketers, we’re obsessed with conversion as much as we are with creative. As such, we’re introducing the first annual DC Campaigns the Convert Awards to honor the area’s best campaigns, from creative and design, to the impact on your funnel.

Nominate your top campaign by email to theteam@dcmarketingtechtalks.com and submit the following pieces of information:

  1. Your company and team members
  2. Campaign name, description, goals, targets, creative, and budget
  3. Channels for promotion and performance metrics at all funnel stages
  4. Tech stack that supported campaign (if relevant)
  5. Your contact info including phone and email.

Nominations accepted until January 15th, 2018 and nominees will be announced during January DC Marketing Tech Talks meetup.

Get ready to be inspired by your peers as we end our 2018 conference on a high note.

Master of Ceremonies: Amir Zonozi, CSO at Zoomph

4:30 to 6:00 pm

Networking

Happy Hour! 

Kick back with your friends, both old and new.  Raise a glass.  Talk martech.  Have fun.

Low ticket price, jam-packed with value

1 Ticket = 12 Speakers + 120 Local DC Marketers.  Add $50 for tickets bought the week of the event or at the door.

  • Early Adopter (until 11/30)
    Best Value
    $159
  • Late Majority (Ends 1/28/18)
    $199
  • Early Majority (ends 12/31)
    $179
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“We drove from Baltimore to attend MarTech Magnified.  Even with the drive, it was time well-spent.  Great learning and great networking.”

Donna
PPH COO

Sponsors and Organizing Partners

MarTech Magnified is grateful for our sponsors and partners.

Interested in sponsorship opportunities?  Please contact us. You can reach us via nat@dcmarketingtechtalks.com.

SilverLine Conference Center at 7900 Westpark Drive

The SilverLine Conference Center is easily accessible:

  • The Westpark and Jones Branch express lanes  are within a few minutes drive
  • Tysons Corner metro stop served via the Silver Line is a 5 minute walk away
  • Parking is available in the building.

Located in SilverLine Conference Center

Highlights from

MarTech Magnified 2017

The inaugural MarTech Magnified was held last January 27th, 2017 at Refraction Co-Working in Reston, Virginia.  We had fantastic marketing leaders from MicroStrategy, Identity Guard, Higher Logic, and other leading area companies speaking to a sold out audience.

Have Questions?

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