Marketing Tech Magnified 2019

MarTech, Data, & the Marketing Mix

Friday, March 15, 2019, 9 am – 6 pm

NRECA Conference Center at 4301 Wilson Boulevard

Ballston, VA

What is Marketing Tech Magnified?

Now in its third year, Marketing Tech MagnifiedTM is a DC-area conference where tech-savvy marketers come together to learn about key trends, new technologies, and industry benchmarks.  Organized by the region’s leading marketing technology community DC Marketing Tech Talks, this annual conference provides a unique forum to share experiences across all marketing and advertising channels.

If you’re gripped with running campaigns that engage and convert, obsessed with performance tracking and ROI, and excited by the technologies that make marketing better, then we can’t wait to meet you at Marketing Tech Magnified.

Please Join Us!

Marketing Technology & Meaningful Marketing

After years of adding to MarTech stacks and looking for the next tool that is the silver bullet to more marketing qualified leads, we’re ready to start that conversation—you know, that one.

The one where we discuss whether marketing has become too tactical—too focused on digital lever-pulling—at the sacrifice of strategic omni-channel marketing that reaches the right audience, communicates value, and builds trust.

If you’re ready to dig in, broaden your 2019 marketing mix, and explore new functional areas of the marketing stack, then you can’t afford to miss this year’s Marketing Tech Magnified.

Marketing Tech Solutions Still Growing Fast


Hear from DC’s Best Marketing and Marketing Tech Experts

Come learn from marketing leaders from both business-to-business and business-to-consumer companies.

  • Natalie Robb
    Natalie RobbPrincipal, WaveLength Analytics & Organizer, DC Marketing Tech Talks

    With more 20 years of marketing and data analytics experience, Natalie Robb is the Principal of WaveLength Analytics and the Organizer of DC Marketing Tech Talks. She helps tech and telecom firms develop and execute successful marketing plans and programs based on data. Working at the intersection of marketing analytics and tech infrastructure, clients include technology companies like NetApp, Microsoft, and Brocade, as well as many growing security and SaaS companies. Prior to starting WaveLength, Natalie worked at TeleChoice, PSINet, SRA, and Hay Group. Natalie earned a B. A. from the University of Michigan, Ann Arbor and an MBA from the University of Texas at Austin.

  • Nick Panayi
    Nick PanayiVice President of Brand, Demand and Digital Marketing, DXC Technology

    Nick Panayi is Vice President of Brand, Demand and Digital Marketing at DXC Technology, a $23B global IT Services leader formed in 2017 after a merger of CSC and HPE Enterprise Services. He has been with the company for over 7 years and his specific areas of responsibility include global brand, digital marketing infrastructure, social media, global demand generation programs, ABM and Pursuit Marketing.  In addition to DXC, Nick’s 20+ years of experience in the technology industry includes a variety of management and marketing leadership roles with Hewlett Packard (previously Compaq Corp) and Avaya.  Nick was named to the list of “Top 25 Digital Marketers” by BtoB Magazine and his marketing teams have won multiple awards and distinctions by Sirius Decisions, ITSMA and other marketing analyst firms in recent years. He holds a Bachelors in Marketing degree and an MBA from Fairleigh Dickinson University and lives in Northern Virginia.

  • Raman Tallamraju
    Raman TallamrajuVP of Architecture - Distribution and Marketing Services, T. Rowe Price

    Raman Tallamraju is a technology executive who specializes in strategy, digital marketing, investment management technology and architecture. He is currently VP of Architecture at T. Rowe Price, responsible for technology architecture across the firm’s sales, marketing & service functions. He has a track record of successfully driving digital transformation and delivering differentiated technology solutions and products that delight customers at premier global investment management firms like Capital Group, Legg Mason (Western Asset Management) & Fidelity Investments. Raman has graduate degrees in Computer Science & Chemical Engineering from University of Massachusetts & Utah and lives in Baltimore with his wife and two kids.

  • Anuj Agrawal
    Anuj AgrawalChief Marketing Officer, Earth Networks

    Anuj specializes in helping B2B companies utilize modern marketing techniques to strategically scale their businesses and build demand. He is currently the Chief Marketing Officer at Earth Networks, a SaaS and data provider, where he is responsible for worldwide demand generation, product marketing, and corporate marketing.

    Prior to Earth Networks, Anuj has held leadership positions at companies within the data and analytics space. He was VP of Marketing at Orchestro, a SaaS analytics provider – driving demand generation, product positioning, market intelligence, and overall go-to-market strategy. Prior to Orchestro, he led consultative marketing solution development at IXI Services, a data and analytics company delivering consumer and marketing insights to Fortune 1000 firms.

    In prior lives, he’s held various marketing and consultative analytic roles in the technology industry at companies such as Intel and Virgin Mobile USA.


    Anuj holds an M.B.A from The Wharton School, and both an M.S/B.S in Computer Engineering from Carnegie Mellon University.

  • Connie Yiu
      Connie YiuPaid and Organic Social Media

      Formerly a master razor slinger at Dollar Shave Club, Connie Yiu is a trained blackbelt of slicing and dicing data. Now working independently as a digital marketing consultant for Snag, Connie crafts incredible stories, builds and deepens audience relationships, and develops sustainable business growth. When she’s not asking provocative questions and making declarative statements on the job, Connie is making magical memories with her husband and two orange tabby cats as they visit the many wonders of the world.

      Prior to this, Connie worked in eCommerce selling Raspberry Pi’s online and in television, promoting teenage dramas on the silver screen.

    • Lorraine Joseph
      Lorraine JosephDirector of Business Discovery, Unanet

      Lorraine Joseph has over 20 years of experience in the sales profession, with the last 13 years in the Inside Sales/SDR arena.  Lorraine has managed and ran SDR programs for Logi Analytics, Metalogix and is currently the Director of Business Discovery for Unanet. The Tenacious Development Assignment was Lorraine’s SDR /Lead Generation consulting business, during which she worked with a clientele that include Appian Software, Metalogix and Commercial Tribe.

      Lorraine is from Zanesville, Ohio and studied math and chemistry at Ohio State University and Ohio University. In addition, to Lorraine’s STEM  studies, she studied voice at The Cincinnati Conservatory of Music and marketing at Georgetown University.

    • David Young
      David YoungVice-President of Demand Generation, K12

      David Young is the Vice-President of Demand Generation at K12. Prior to joining K12, he served as Sr. Group Director in the Analytics group based in Washington, D.C. While there, he and his team of 10 modelers worked on 20 Fortune 500 client engagements to optimize over 2 billion dollars of advertising budgets annually across offline and online media channels. David has 25 years of experience in advanced statistical analysis applied to Marketing: MMM, Choice Modeling, Customer Targeting, CRM, Market Segmentation, etc. He previously lived in Spain for ten years and speaks Spanish. David is currently authoring a book on: “Marketing Model Alignment; Advanced Topics in Goal Alignment – Model Formulation” and is an invited speaker at various Marketing Science venues.

    • Selina McPherson
      Selina McPhersonVP of Marketing, Hatch Apps

      Selina McPherson is the VP of Marketing for Hatch Apps, an automated app development platform. Selina is a full-stack marketer, managing digital channels, content marketing, events, pipeline development, and conversion metrics.

      Selina launched her career at a brand consultancy in San Francisco, working with executive teams at behemoths like Coca Cola and Godiva. For the past 8 years, she has specialized in smaller ventures, working with founders to build scalable marketing engines that drive sustainable, data-driven growth. Selina focuses on B2B marketing, content strategy and demand generation.

    • Katie Mentus
      Katie MentusHead of Design, Founding Team, TravelBank

      Katie Mentus is a design leader with experience in branding, design, and building technology. Currently, Katie is the Head of Design at TravelBank, a San Francisco based travel tech company where she was employee number three. As such, her skills go beyond just design and marketing, and extend into entrepreneurship and growth.

      Prior to working at TravelBank, Katie used her diverse experience to launch her own consulting firm. Her notable clients included Salesforce, Microsoft, and LogiAnalytics. Each client allowed Katie to develop her skills further and build custom design solutions to positively impact the clients’ businesses.

      Throughout her career, Katie has been widely recognized for her work ethic and creativity. She was invited to speak at SF Design Week and Open Mobile Summit, provided the Design Keynote at Altitude, TravelBank’s annual corporate conference, and is an active member of the InVision Design Leadership Forum.

      Katie earned her Bachelor’s in Fine Art from James Madison University. Truly bicoastal, Katie splits her time between Washington, D.C. and San Francisco, CA.

    • Jessica Dodson
      Jessica DodsonSr. Director of Demand Generation, Sonatype

      Jessica Dodson leads Demand Generation at Sonatype with 15 years experience and a proven track record in managing comprehensive and integrated marketing programs for technology companies. At Sonatype, Jessica is responsible for leading the account based marketing strategy, managing the North America field marketing team and running the core technology infrastructure and functions that scale the marketing department. Earlier in her career, she worked in a global role at Sonatype AG but has a passion and curiosity for building markets at smaller high growth startup companies.

    • Margaret Irons
      Margaret IronsVP of Marketing and Communications, 3Pillar Global

      Margaret Irons is the VP of Marketing and Communications for 3Pillar Global, leading the strategy and direction of the marketing and communications team. Prior to joining 3Pillar, Margaret was the Senior Vice President of Growth and Strategy at Union, a digital platform to connect innovation communities. In this role, she led the team responsible for sales, client engagement, and program execution. She was also the Managing Director for 1776, a global incubator and seed fund, leading strategy, execution, and planning for the partnership team. She previously served as Executive Director of Communications and Strategy at the U.S. Chamber of Commerce. In 2015, Margaret was named to PR Week’s 40 Under 40, an annual publication recognizing professionals who are redefining the role of communications, PR, and marketing.  Margaret graduated cum lade from Dickinson College in Carlisle, Pennsylvania, majoring in international studies and Spanish. She holds a Masters of Business Administration from the Robert H. Smith School of Business at the University of Maryland.

    • Jessica Sprinkel
      Jessica SprinkelCEO and Founder, Sponge

      Jessica Sprinkel is the founder and CEO of Sponge, a marketing operations agency located in DC. Her team works primarily with B2B tech companies to increase marketing’s impact to revenue through data-driven campaigns, healthy marketing automation and CRM implementations, and real-time marketing analytics and dashboards.

    • Charles Gold
      Charles GoldChief Marketing Officer, Atomicorp

      As Atomicorp’s Chief Marketing Officer, Charles Gold leads all aspects of marketing. Named the 2017 CMO of the Year by Washington Business Journal, Charles has more than a 20 year career in successfully growing B2B technology companies.  Prior to joining Atomicorp, he has driven rapid growth and breakthrough awareness while leading marketing organizations at Virtru, Sonatype, Progress Software, and Red Hat. Charles holds a BA in Economics from the University of Virginia and an MBA from Wake Forest University.

    • Jill Lynn
      Jill LynnHead of Sales, Trunk Club, D.C.

      To say Jill Lynn is passionate about the clothing industry is an understatement.

      Jill, the Head of Sales, came to Trunk Club in 2012 with 5 years of experience in the custom clothing world. In addition to helping design, launch and grow Trunk Club’s custom program, Jill helped start Trunk Club’s 2nd expansion office in D.C. in 2014.

      She continues to focus her time on raising awareness of Trunk Club, D.C while growing the team through recruiting, managing and mentoring salespeople on the squad. She is passionate about development and changing the retail industry – one customer at a time.

      “It is both delusional and stupid to think that clothes don’t really matter and we should all wear whatever we want. Most people don’t take clothing seriously enough, but whether we should or not, clothes do talk to us and we make decisions based on people’s appearances.”   G. BRUCE BOYER

    • D.P. Venkatesh
      D.P. VenkateshDigital Engagement Leader, Cisco -Collaboration Technology Group

      D.P. Venkatesh draws upon more than 20 years of leadership roles spanning product management, design, sales, marketing, and corporate strategy. As Digital Engagement Leader at Cisco – Collaboration Technology Group, DP heads the Go-to-Market team as well as the Design team in areas such as digital marketing and creating custom digital experiences for Cisco customers that drive adoption and engagement of their products and services.

      D.P. was previously Founder and Chief Executive Officer of mPortal Inc. which he led since 2000 and sold to BroadSoft in June 2015. mPortal specialized in providing software products and services to create superior digital user experiences across mobile, web, and other connected devices. Prior to mPortal, D.P. served in a variety of executive roles at McKinsey & Company, CSC, and Convergys.

      D.P. is also an adviser and board member for technology startups and is a frequent guest speaker to academia, corporations, and industry associations on topics around design, technology, entrepreneurship, and product strategy. He is also the recipient of the Frost & Sullivan “Movers & Shakers” award for the Mobile Industry and was selected by the Center for Innovation and Technology as one of Virginia’s Top 50 Entrepreneurs.

      D.P. Venkatesh has a bachelor’s of science degree in Chemical Engineering from Anna University in India, a master’s of science degree in Industrial Engineering, and a master’s in Business Administration from the University of Cincinnati

    • Robin Izsak-Tseng
      Robin Izsak-TsengSr. Director of Growth Marketing, BetterCloud

      As the Director of Growth Marketing for BetterCloud, Robin Izsak helps B2B teams drive engagement and conversion through account targeting, content strategy, demand gen programs, and martech initiatives. Strategy and revenue focused, with expertise in Marketo implementation and management. While a consultant, clients include BluVector, Upskill, Logi Analytics, and DH2i. Prior to becoming an independent consultant, Robin has had a long and distinguished career in marketing, serving at StorageNetworks, Oracle, 3M, MetaLogix, CircleBack and Logi Analytics.

    One Day, 3 Panels, 4 Presentations & a Lightning Round

    A whole day of solid action to learn how to optimize your marketing and your marketing technology to quickly grow high quality leads, revenues and your company.

    Day 1

    9:00 – 9:30 am

    Check-in, Coffee, and Networking

    9:30 – 9:45 am

    Welcome and Opening Remarks

    Get your coffee and your seat because when we start — we’ll really start.

    We will kick off the day with welcomes and thank yous. In the spirit of “On with the Show,”  we promise to keep it quick and over before you blink.

    Speaker: Natalie Robb, Principal, WaveLength Analytics and Organizer, DC Marketing Tech Talks

    9:45 – 10:15 am


    Take Back Control! (Marketing May Require Some Thinking After All)

    MarTech innovations continue to accelerate at breakneck speed. Modern marketers now have the ability to micro-target at scale and automate like never before.  But did we lose something in the process?  Did we substitute automation for thoughtful planning? Did we give up scale for quality? Are we still gathering around a whiteboard and brainstorming creative multi-touch campaign flows like we used to, or are we assuming that marketing automation will do the thinking for us?  In this session we’ll explore some of the pitfalls of modern marketing and ways to strike a balance between the art and science of marketing.

    Speaker: Nick Panayi, VP, Global Brand, Digital Marketing and Demand Generation at DXC Technology

    10:15 – 10:45 am

    8 Ideas to Turbo Charge Your Marketing Machine with High Quality Data

    Time to examine what the modern data architecture should look like in 2019. In this session, we will talk about rationalizing and simplifying your technology estate and how to get the most of your technology spend. We’ll also discuss information management best practices that protect customer data and build solutions around customer privacy. All so you get the most value out of data to drive effective marketing campaigns, delight your customers with highly personalized omni-channel experiences and become a data-driven to turbo-charge your business.

    Speaker: Raman Tallamraju, VP, Head of Architecture – Distribution and Marketing at T. Rowe Price

    10:45 -11:30 am



    Beyond the Core Stack: MarTech for the Marketing Mix

    This session features 3 marketers who work in different parts of the marketing mix. Each gets 15 minutes to explain their tools, the data it collects and the decisions they make. They’ll touch on how its changed the way they do things, and what they’re looking to do next.


    • Connie Yiu, Paid and Organic Social Media, Snag
    • Anuj Agrawal, CMO, Earth Networks

    11:30 – 12:00 pm



    How to Build a BDR Playbook

    More and more, managing business development or sales development reps is falling under demand generation.  In this talk, we define essential BDR playbook requirements and talk about how your company can create one that helps you create repeatable and scalable processes, know the metrics you should measure, and accelerate productivity of your BDR team.

    Speaker: Lorraine Joseph, Director of Business Discovery, Unanet

    12:00 – 1 pm

    Lunch and Networking

    1:00 – 2:00 pm
    Panel Discussion

    Lightning Round: Campaigns of Staggering Genius

    In this session, panelists get the rare chance to show off and brag about campaigns that crushed it.  This session showcases some of area’s most creative campaigns, cool tools, and the clever content that delivered the leads, opportunities, and sales.

    Have one to submit for consideration? Simply complete this short Genius Campaign Survey by February 20th. If you’re shortlisted, we’ll contact you by Feb. 21th for more details, and make selections by Feb. 25th.


    • Kristin Fallon, VP of Marketing Communications, GE Power
    • It could be YOU!

    2:00 -2:30 pm


    Market Research and Data Sciences to Improve Demand Gen Strategies

    Marketing is swimming in data. But is it the right kind of data and the right kind of analysis to make smart, informed decisions that improve strategies and outcomes?  In this session, we dig into the big topic of analysis – not just analytics on your CRM or marketing automation dashboard.  We’ll talk about the options marketers have to get better understanding of their market, competition, customers, and buying channels to make the sale.

    Speaker: Dave Young, VP Demand Gen at K12

    2:30 – 2:45 pm

    Afternoon Coffee Break

    2:45 to 3:30 pm



    Striking the Right Mix of Inbound and Outbound

    What worked last year to develop to get to the sale – before GDPR and Facebook’s privacy woes – does not necessarily work this year.  There are new challenges getting to the inbox with growing deliverability problems, increasing unsubscribes, and falling open rates.  In this panel, we discuss the right mix of strategies and tactics from local, fast-growing rock stars to inspire you and help your company grow.


    • Selina McPherson, VP of Marketing, HatchApps
    • Katie Mentus, Head of Design at TravelBank, Founding Team
    • Margaret Irons, VP of Marketing and Communications, 3Pillar Global
    • Jessica Dodson, Senior Director of Demand Generation, Sonatype

    Moderator: Jessica Sprinkel, Sponge

    3:30 – 4:30 pm


    Ask Me Anything (AMA) Panel

    Get ready to be inspired by an eclectic and electric group of marketing and sales leaders as we end our 2019 conference on a high note.  In this session, you get to ask our esteemed panelists anything.  And we mean, anything.


    • Charles Gold, CMO, Atomicorp
    • Jill Lynn, Head of Sales, Trunk Club, DC, a Nordstrom Company
    • DP Venkatesh, Digital Engagement Leader, Cisco Collaboration Technology Group

    Moderator: Robin Izsak-Tseng, Director of Growth Marketing, BetterCloud

    4:30 to 6 pm



    Closing Remarks and Happy Hour! 

    Kick back with your friends, both old and new. Raise a glass. Talk marketing technology. See cool demos. Have fun.

    Low ticket price, jam-packed with value

    1 Ticket = 16 Speakers + 150 Local DC Marketers. Add $50 for tickets bought the day before the event or at the door. But don’t wait that long – last year’s Marketing Tech Magnified sold out a week before the conference.

    • Early Adopter (until 1/31)
      Best Value
    • Late Majority (Ends 3/14/19)
    • Early Majority (ends 2/28)
    • MarTech Magnified is not just another conference, but rather a very practical, spot on, business-focused exploration of marketing technology.

      Kristin F.
    • This conference stands out because it has great participation from diverse industries, marketing functions, and groups of people.  With its roots in the DC MarTech Talks community, it was easy to make new contacts in such a friendly environment.

      Matt B.
    • Great sharing of information, valuable discussions, it was a very well-organized event, and fantastic to meet new people.

    • I like that MarTech Magnified was a one-day experience and that I came out of it learning a lot about what other leading edge marketers are doing.

      Moni O.
    • Evolving strategies, proven practices and success stories from seasoned experts, with networking and discussion - all in one, intensive day, right here in DC. MarTech Magnified is the best investment you can make to navigate evolving marketing technology

      Helen A.

    Sponsors and Organizing Partners

    Marketing Tech Magnified is grateful for our sponsors and partners.

    Organizing Partners
    MarTech Ops Sponsors
    Special Ops Sponsors

    Interested in sponsorship opportunities?  Please contact us. You can reach us via

    NRECA Conference Center at 4301 Wilson Boulevard

    The NRECA Conference Center – located in the Cooperative Center in the Ballston area of Arlington  – is easily accessible:

    • 6.8 miles from Washigton, DC, 10.5 miles from Tysons’ Corner, 6.7 miles from Reagan National Airport
    • Ballston Metro stop served via the Silver Line and Orange Line – 5 minute walk away
    • Parking is available in the building for $10/day
    • Parking nearby at the Ballston Quarter Public Garage at 627 N. Glebe Rd. Arlington, VA 22203 for $10/day
    • Westin Hotel within same plaza

    Highlights from

    Marketing Tech Magnified 2018

    Marketing Tech Magnified 2018 was held last February 2nd, 2018 at the SilverLine Conference Center in Tysons, Virginia.  We had fantastic marketing leaders from Total Wine, EverFi, Cvent, and other leading area companies speaking to a sold out audience.

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