Marketing Tech Magnified 2019

MarTech, Data, & the Marketing Mix

Friday, March 15, 2019, 9 am – 6 pm

NRECA Conference Center at 4301 Wilson Boulevard

Ballston, VA

What is Marketing Tech Magnified?

Now in its third year, Marketing Tech MagnifiedTM is a DC-area conference where tech-savvy marketers come together to learn about key trends, new technologies, and industry benchmarks.  Organized by the region’s leading marketing technology community DC Marketing Tech Talks, this annual conference provides a unique forum to share experiences across all marketing and advertising channels.

If you’re gripped with running campaigns that engage and convert, obsessed with performance tracking and ROI, and excited by the technologies that make marketing better, then we can’t wait to meet you at Marketing Tech Magnified.

Please Join Us!

Marketing Technology & Meaningful Marketing

After years of adding to MarTech stacks and looking for the next tool that is the silver bullet to more marketing qualified leads, we’re ready to start that conversation—you know, that one.

The one where we discuss whether marketing has become too tactical—too focused on digital lever-pulling—at the sacrifice of strategic omni-channel marketing that reaches the right audience, communicates value, and builds trust.

If you’re ready to dig in, broaden your 2019 marketing mix, and explore new functional areas of the marketing stack, then you can’t afford to miss this year’s Marketing Tech Magnified.

Marketing Tech Solutions Still Growing Fast

0
2016
0
2017
0
2018

Hear from DC’s Best Marketing and Marketing Tech Experts

Come learn from marketing leaders from both business-to-business and business-to-consumer companies.

  • Natalie Robb
    Natalie RobbPrincipal, WaveLength Analytics & Organizer, DC Marketing Tech Talks

    With more 20 years of marketing and data analytics experience, Natalie Robb is the Principal of WaveLength Analytics and the Organizer of DC Marketing Tech Talks. She helps tech and telecom firms develop and execute successful marketing plans and programs based on data. Working at the intersection of marketing analytics and tech infrastructure, clients include technology companies like NetApp, Microsoft, and Brocade, as well as many growing security and SaaS companies. Prior to starting WaveLength, Natalie worked at TeleChoice, PSINet, SRA, and Hay Group. Natalie earned a B. A. from the University of Michigan, Ann Arbor and an MBA from the University of Texas at Austin.

  • Nick Panayi
    Nick PanayiVice President of Brand, Demand and Digital Marketing, DXC Technology

    Nick Panayi is Vice President of Brand, Demand and Digital Marketing at DXC Technology, a $23B global IT Services leader formed in 2017 after a merger of CSC and HPE Enterprise Services. He has been with the company for over 7 years and his specific areas of responsibility include global brand, digital marketing infrastructure, social media, global demand generation programs, ABM and Pursuit Marketing.  In addition to DXC, Nick’s 20+ years of experience in the technology industry includes a variety of management and marketing leadership roles with Hewlett Packard (previously Compaq Corp) and Avaya.  Nick was named to the list of “Top 25 Digital Marketers” by BtoB Magazine and his marketing teams have won multiple awards and distinctions by Sirius Decisions, ITSMA and other marketing analyst firms in recent years. He holds a Bachelors in Marketing degree and an MBA from Fairleigh Dickinson University and lives in Northern Virginia.

  • Raman Tallamraju
    Raman TallamrajuVP of Architecture - Distribution and Marketing Services, T. Rowe Price

    Raman Tallamraju is a technology executive who specializes in strategy, digital marketing, investment management technology and architecture. He is currently VP of Architecture at T. Rowe Price, responsible for technology architecture across the firm’s sales, marketing & service functions. He has a track record of successfully driving digital transformation and delivering differentiated technology solutions and products that delight customers at premier global investment management firms like Capital Group, Legg Mason (Western Asset Management) & Fidelity Investments. Raman has graduate degrees in Computer Science & Chemical Engineering from University of Massachusetts & Utah and lives in Baltimore with his wife and two kids.

  • Lorraine Joseph
    Lorraine JosephDirector of Business Discovery, Unanet

    Lorraine Joseph has over 20 years of experience in the sales profession, with the last 13 years in the Inside Sales/SDR arena.  Lorraine has managed and ran SDR programs for Logi Analytics, Metalogix and is currently the Director of Business Discovery for Unanet. The Tenacious Development Assignment was Lorraine’s SDR /Lead Generation consulting business, during which she worked with a clientele that include Appian Software, Metalogix and Commercial Tribe.

    Lorraine is from Zanesville, Ohio and studied math and chemistry at Ohio State University and Ohio University. In addition, to Lorraine’s STEM  studies, she studied voice at The Cincinnati Conservatory of Music and marketing at Georgetown University.

  • David Young
    David YoungVice-President of Demand Generation, K12

    David Young is the Vice-President of Demand Generation at K12. Prior to joining K12, he served as Sr. Group Director in the Analytics group based in Washington, D.C. While there, he and his team of 10 modelers worked on 20 Fortune 500 client engagements to optimize over 2 billion dollars of advertising budgets annually across offline and online media channels. David has 25 years of experience in advanced statistical analysis applied to Marketing: MMM, Choice Modeling, Customer Targeting, CRM, Market Segmentation, etc. He previously lived in Spain for ten years and speaks Spanish. David is currently authoring a book on: “Marketing Model Alignment; Advanced Topics in Goal Alignment – Model Formulation” and is an invited speaker at various Marketing Science venues.

  • Jessica Sprinkel
    Jessica SprinkelCEO and Founder, Sponge

    Jessica Sprinkel is the founder and CEO of Sponge, a marketing operations agency located in DC. Her team works primarily with B2B tech companies to increase marketing’s impact to revenue through data-driven campaigns, healthy marketing automation and CRM implementations, and real-time marketing analytics and dashboards.

  • Margaret Irons
    Margaret IronsVP of Marketing and Communications, 3Pillar Global

    Margaret Irons is the VP of Marketing and Communications for 3Pillar Global, leading the strategy and direction of the marketing and communications team. Prior to joining 3Pillar, Margaret was the Senior Vice President of Growth and Strategy at Union, a digital platform to connect innovation communities. In this role, she led the team responsible for sales, client engagement, and program execution. She was also the Managing Director for 1776, a global incubator and seed fund, leading strategy, execution, and planning for the partnership team. She previously served as Executive Director of Communications and Strategy at the U.S. Chamber of Commerce. In 2015, Margaret was named to PR Week’s 40 Under 40, an annual publication recognizing professionals who are redefining the role of communications, PR, and marketing.  Margaret graduated cum lade from Dickinson College in Carlisle, Pennsylvania, majoring in international studies and Spanish. She holds a Masters of Business Administration from the Robert H. Smith School of Business at the University of Maryland.

  • Selina McPherson
    Selina McPhersonVP of Marketing, Hatch Apps

    Selina McPherson is the VP of Marketing for Hatch Apps, an automated app development platform. Selina is a full-stack marketer, managing digital channels, content marketing, events, pipeline development, and conversion metrics.

    Selina launched her career at a brand consultancy in San Francisco, working with executive teams at behemoths like Coca Cola and Godiva. For the past 8 years, she has specialized in smaller ventures, working with founders to build scalable marketing engines that drive sustainable, data-driven growth. Selina focuses on B2B marketing, content strategy and demand generation.

  • Katie Mentus
    Katie MentusHead of Design, Founding Team, TravelBank

    Katie Mentus is a design leader with experience in branding, design, and building technology. Currently, Katie is the Head of Design at TravelBank, a San Francisco based travel tech company where she was employee number three. As such, her skills go beyond just design and marketing, and extend into entrepreneurship and growth.

    Prior to working at TravelBank, Katie used her diverse experience to launch her own consulting firm. Her notable clients included Salesforce, Microsoft, and LogiAnalytics. Each client allowed Katie to develop her skills further and build custom design solutions to positively impact the clients’ businesses.

    Throughout her career, Katie has been widely recognized for her work ethic and creativity. She was invited to speak at SF Design Week and Open Mobile Summit, provided the Design Keynote at Altitude, TravelBank’s annual corporate conference, and is an active member of the InVision Design Leadership Forum.

    Katie earned her Bachelor’s in Fine Art from James Madison University. Truly bicoastal, Katie splits her time between Washington, D.C. and San Francisco, CA.

  • Robin Izsak-Tseng
    Robin Izsak-TsengSr. Director of Growth Marketing, BetterCloud

    As the Director of Growth Marketing for BetterCloud, Robin Izsak helps B2B teams drive engagement and conversion through account targeting, content strategy, demand gen programs, and martech initiatives. Strategy and revenue focused, with expertise in Marketo implementation and management. While a consultant, clients include BluVector, Upskill, Logi Analytics, and DH2i. Prior to becoming an independent consultant, Robin has had a long and distinguished career in marketing, serving at StorageNetworks, Oracle, 3M, MetaLogix, CircleBack and Logi Analytics.

  • Jill Lynn
    Jill LynnHead of Sales, Trunk Club, D.C.

    To say Jill Lynn is passionate about the clothing industry is an understatement.

    Jill, the Head of Sales, came to Trunk Club in 2012 with 5 years of experience in the custom clothing world. In addition to helping design, launch and grow Trunk Club’s custom program, Jill helped start Trunk Club’s 2nd expansion office in D.C. in 2014.

    She continues to focus her time on raising awareness of Trunk Club, D.C while growing the team through recruiting, managing and mentoring salespeople on the squad. She is passionate about development and changing the retail industry – one customer at a time.

    “It is both delusional and stupid to think that clothes don’t really matter and we should all wear whatever we want. Most people don’t take clothing seriously enough, but whether we should or not, clothes do talk to us and we make decisions based on people’s appearances.”   G. BRUCE BOYER

  • Charles Gold
    Charles GoldChief Marketing Officer, Atomicorp

    As Atomicorp’s Chief Marketing Officer, Charles Gold leads all aspects of marketing. Named the 2017 CMO of the Year by Washington Business Journal, Charles has more than a 20 year career in successfully growing B2B technology companies.  Prior to joining Atomicorp, he has driven rapid growth and breakthrough awareness while leading marketing organizations at Virtru, Sonatype, Progress Software, and Red Hat. Charles holds a BA in Economics from the University of Virginia and an MBA from Wake Forest University.

One Day, 3 Panels, 4 Presentations & a Lightning Round

A whole day of solid action to learn how to optimize your marketing and your marketing technology to quickly grow high quality leads, revenues and your company.

Day 1

9:00 – 9:30 am
Networking

Check-in, Coffee, and Networking

9:30 – 9:45 am

Welcome and Opening Remarks

Get your coffee and your seat because when we start — we’ll really start.

We will kick off the day with welcomes and thank yous. In the spirit of “On with the Show,”  we promise to keep it quick and over before you blink.

Speaker: Natalie Robb, Principal, WaveLength Analytics and Organizer, DC Marketing Tech Talks

9:45 – 10:15 am

Presentation

Take Back Control! (Marketing May Require Some Thinking After All)

MarTech innovations continue to accelerate at breakneck speed. Modern marketers now have the ability to micro-target at scale and automate like never before.  But did we lose something in the process?  Did we substitute automation for thoughtful planning? Did we give up scale for quality? Are we still gathering around a whiteboard and brainstorming creative multi-touch campaign flows like we used to, or are we assuming that marketing automation will do the thinking for us?  In this session we’ll explore some of the pitfalls of modern marketing and ways to strike a balance between the art and science of marketing.

Speaker: Nick Panayi, VP, Global Brand, Digital Marketing and Demand Generation at DXC Technology

10:15 – 10:45 am
Presentation

8 Ideas to Turbo Charge Your Marketing Machine with High Quality Data

Time to examine what the modern data architecture should look like in 2019. In this session, we will talk about rationalizing and simplifying your technology estate and how to get the most of your technology spend. We’ll also discuss information management best practices that protect customer data and build solutions around customer privacy. All so you get the most value out of data to drive effective marketing campaigns, delight your customers with highly personalized omni-channel experiences and become a data-driven to turbo-charge your business.

Speaker: Raman Tallamraju, VP, Head of Architecture – Distribution and Marketing at T. Rowe Price

10:45 -11:30 am

Panel

 

Beyond the Core Stack: MarTech for the Marketing Mix

This session features 3 marketers who work in different parts of the marketing mix. Each gets 15 minutes to explain their tools, the data it collects and the decisions they make. They’ll touch on how its changed the way they do things, and what they’re looking to do next.

Panelists:

  • Connie Yiu, Paid and Organic Social Media, Snag
  • Anuj Agrawal, CMO, Earth Networks

11:30 – 12:00 pm

Presentation

 

How to Build a BDR Playbook

More and more, managing business development or sales development reps is falling under demand generation.  In this talk, we define essential BDR playbook requirements and talk about how your company can create one that helps you create repeatable and scalable processes, know the metrics you should measure, and accelerate productivity of your BDR team.

Speaker: Lorraine Joseph, Director of Business Discovery, Unanet

12:00 – 1 pm
Networking

Lunch and Networking

1:00 – 2:00 pm
Panel Discussion

Lightning Round: Campaigns of Staggering Genius

In this session, panelists get the rare chance to show off and brag about campaigns that crushed it.  This session showcases some of area’s most creative campaigns, cool tools, and the clever content that delivered the leads, opportunities, and sales.

Have one to submit for consideration? Simply complete this short Genius Campaign Survey by February 20th. If you’re shortlisted, we’ll contact you by Feb. 21th for more details, and make selections by Feb. 25th.

Panelists:

  • Kristin Fallon, VP of Marketing Communications, GE Power
  • It could be YOU!

2:00 -2:30 pm

Presentation

Market Research and Data Sciences to Improve Demand Gen Strategies

Marketing is swimming in data. But is it the right kind of data and the right kind of analysis to make smart, informed decisions that improve strategies and outcomes?  In this session, we dig into the big topic of analysis – not just analytics on your CRM or marketing automation dashboard.  We’ll talk about the options marketers have to get better understanding of their market, competition, customers, and buying channels to make the sale.

Speaker: Dave Young, VP Demand Gen at K12

2:30 – 2:45 pm
Break

Afternoon Coffee Break

2:45 to 3:30 pm

Panel

 

Striking the Right Mix of Inbound and Outbound

What worked last year to develop to get to the sale – before GDPR and Facebook’s privacy woes – does not necessarily work this year.  There are new challenges getting to the inbox with growing deliverability problems, increasing unsubscribes, and falling open rates.  In this panel, we discuss the right mix of strategies and tactics from local, fast-growing rock stars to inspire you and help your company grow.

Panelists:

  • Selina McPherson, VP of Marketing, HatchApps
  • Katie Mentus, Head of Design at TravelBank, Founding Team
  • Margaret Irons, VP of Marketing and Communications, 3Pillar Global
  • Jessica Dodson, Senior Director of Demand Generation, Sonatype

Moderator: Jessica Sprinkel, Sponge

3:30 – 4:30 pm

Panel

Ask Me Anything (AMA) Panel

Get ready to be inspired by an eclectic and electric group of marketing and sales leaders as we end our 2019 conference on a high note.  In this session, you get to ask our esteemed panelists anything.  And we mean, anything.

Panelists:

  • Charles Gold, CMO, Atomicorp
  • Jill Lynn, Head of Sales, Trunk Club, DC, a Nordstrom Company

Moderator: Robin Izsak-Tseng, Director of Growth Marketing, BetterCloud

4:30 to 6 pm

Networking

 

Closing Remarks and Happy Hour! 

Kick back with your friends, both old and new. Raise a glass. Talk marketing technology. See cool demos. Have fun.

Low ticket price, jam-packed with value

1 Ticket = 16 Speakers + 150 Local DC Marketers. Add $50 for tickets bought the day before the event or at the door. But don’t wait that long – last year’s Marketing Tech Magnified sold out a week before the conference.

  • Early Adopter (until 1/31)
    Best Value
    $189
  • Late Majority (Ends 3/14/19)
    $249
  • Early Majority (ends 2/28)
    $219
mm_saying
  • MarTech Magnified is not just another conference, but rather a very practical, spot on, business-focused exploration of marketing technology.

    Kristin F.
  • This conference stands out because it has great participation from diverse industries, marketing functions, and groups of people.  With its roots in the DC MarTech Talks community, it was easy to make new contacts in such a friendly environment.

    Matt B.
  • Great sharing of information, valuable discussions, it was a very well-organized event, and fantastic to meet new people.

    Marie
  • I like that MarTech Magnified was a one-day experience and that I came out of it learning a lot about what other leading edge marketers are doing.

    Moni O.
  • Evolving strategies, proven practices and success stories from seasoned experts, with networking and discussion - all in one, intensive day, right here in DC. MarTech Magnified is the best investment you can make to navigate evolving marketing technology

    Helen A.

Sponsors and Organizing Partners

Marketing Tech Magnified is grateful for our sponsors and partners.

Organizing Partners
MarTech Ops Sponsors
Special Ops Sponsors

Interested in sponsorship opportunities?  Please contact us. You can reach us via Nat@DCMarketingTechTalks.com.

NRECA Conference Center at 4301 Wilson Boulevard

The NRECA Conference Center – located in the Cooperative Center in the Ballston area of Arlington  – is easily accessible:

  • 6.8 miles from Washigton, DC, 10.5 miles from Tysons’ Corner, 6.7 miles from Reagan National Airport
  • Ballston Metro stop served via the Silver Line and Orange Line – 5 minute walk away
  • Parking is available in the building for $10/day
  • Parking nearby at the Ballston Quarter Public Garage at 627 N. Glebe Rd. Arlington, VA 22203 for $10/day
  • Westin Hotel within same plaza

Highlights from

Marketing Tech Magnified 2018

Marketing Tech Magnified 2018 was held last February 2nd, 2018 at the SilverLine Conference Center in Tysons, Virginia.  We had fantastic marketing leaders from Total Wine, EverFi, Cvent, and other leading area companies speaking to a sold out audience.

Have Questions?

Shoot us an email--we'll get back to you as soon as possible.