Marketing Tech Magnified 2020
Marketing and MarTech Alignment
October 2, 2020, 8:30 am – 6 pm
Carahsoft 5th Floor Conference Center at 11493 Sunset Hills Road
What is Marketing Tech Magnified?
Now in its 4th year, Marketing Tech MagnifiedTM is a DC-area conference where tech-savvy marketers come together to learn about marketing trends, ingenious marketing campaigns, new technologies and current best practices. Organized by the region’s leading marketing technology community DC Marketing Tech Talks, this annual conference is unique forum to share experiences across all marketing and advertising channels and to get inspired by the Campaigns of Staggering Genius Award winners.
If you’re gripped with running campaigns that engage and convert, obsessed with performance tracking and ROI, and excited by the technologies that improve marketing, then we can’t wait to meet you at Marketing Tech Magnified.
Please Join Us!
Marketing Technology & Meaningful Marketing
After years of growing MarTech stacks with the next silver bullet tool that gets us more, better, and less expensive marketing qualified leads, we’re taking on the big discussion of the day – that there is no silver bullet. All the automation in the world can’t replace a well-crafted strategy.
This year, we’re discussing how the marketing basics work together with marketing technology.
As we move into a new decade, marketers need to align strategic omni-channel marketing with marketing technology tools, great campaign content distributed in well-chosen channels — while constantly optimizing based on trustworthy data.
Marketing and MarTech alignment is the best path to reaching the right audience, communicating value, and building trust.
If you’re ready to dig in, broaden your 2020 marketing horizons, and explore new functional areas of the marketing stack, then you can’t afford to miss this year’s Marketing Tech Magnified.
Marketing Technology is Still Growing Fast
Got a Campaign of Staggering Genius?
Hear from DC’s Best Marketing and Marketing Tech Experts
Come learn from marketing leaders from both business-to-business and business-to-consumer companies.
One Day, 3 Panels, 4 Presentations & a Lightning Round
A whole day of solid action to learn how to optimize your marketing and your marketing technology to quickly grow high quality leads, revenues and your company.
8:30 – 9:00 am
Check-in, Coffee, and Networking
9:00 – 9:15 am
Welcome and Opening Remarks
Get your coffee and your seat because when we start — we’ll really start.
We will kick off the day with welcomes and thank yous. In the spirit of “On with the Show,” we promise to keep it quick and over before you blink.
9:15 – 9:45 am
Built to Last – Fortifying your MarTech Strategy with Foundational Marketing Principals
We’re all inundated with work in our functional areas, whether it’s running the MarTech stack, events, digital campaigns, and more, but how do we build a broader view into the business to get to the C-Suite? This session will dive into the core marketing principals and how to apply them to a modern digital marketing strategy. This holistic approach to creating a marketing strategy will also provide career tips to build the skill set needed to grow your marketing career.
Speaker: Cindy Zhou, Chief Marketing Officer at LogRhythm
9:50 -10:35 am
Don’t Just Create Content, Create Experiences
Content is at the core of all we do in marketing. So it’s no surprise we, as marketers, invest heavily in it. Regardless of our role on the marketing team—whether we’re creating the content or leveraging it to meet our goals—we understand the importance of content. It’s crucial for driving traffic, generating demand, and moving prospects down the funnel and toward the point of purchase.
But do we ever stop to think about how all of that immensely valuable content is experienced by our prospective customers? How it’s consumed? And how the experience around our content can impact what hard-earned visitors do next? If you really want to acquire more customers and keep the ones you have, you need to provide them with remarkable experiences. In this session we’ve pulled together a panel of content marketing experts to help us get to the bottom of what makes a great content experience, from content production, distribution and activation to content measurement and tech stack.
- Be inspired by the many simple ways you can create remarkable experiences that people want to share
- Learn how a remarkable customer experience can be your most effective marketing
- Build contextual content/experiences that delight individual customers in the moment
- Learn how to transform content into different formats to create better, more personalized audience experiences
- Update best practices for analyzing content marketing success –
- Learn content formats that attract and convert prospects today vs 2019/2018
- Carol Chin, Director of Content Marketing at Ellucian
- Nelson Duffle, Chief Content Officer at Smart Content Marketing LLC
- Lauren Dower, Director of Digital Media and PR at Carahsoft
- Brendan Hummel, Director of Digital Marketing at Claroty
Moderator: Ema Gantcheva
10:45 to 11:15 am
Sales + Marketing Alignment: Fads and Facts
“Smarketing” is not a new concept. So why do many Marketing and Sales organizations fail in the alignment department? Both teams need to align more closely than ever before to drive revenue. But the increased pressure is put on Marketing to drive the interlock on the operational level and own the outcome. In this session let’s breakdown all the tried and true tips around the Sales and Marketing alignment game: from building effective SLAs to crafting endless email templates.
Speaker: Marina Devalia, VP of Marketing at Phone2Action
11:20 – 12:00 pm
True Tales in Marketing Transformation
In this session, we showcase 2 very fascinating case studies of marketing transformation, one from ScienceLogic and the other from DXC Technology.
Demand generation at ScienceLogic is transforming. They’ve recently transitioned from outbound email blasts strategy to following an inbound strategy on its way to account-based marketing. In this session, Senior Director of Demand Generation Mary Kirkman gives their true story of marketing transformation, from their business and marketing goals to target markets, martech stack decisions, and the omni-channel campaigns that fundamentally changed ScienceLogic marketing to replace lead quantity with lead quality.
Speaker: Mary Kirkman, Senior Director of Demand Generation at ScienceLogic
DXC Technology made some radical changes in their demand generation in 2018 and 2019. In this session, we dive into the impacts of making all content undated and a radically narrowed focus on a much shorter list of accounts.
Speaker: Tiffany Gourdin, Advisor of ABM Marketing Programs at DXC Technology
12:00 – 12:50 pm
12:50 – 2 pm
Lightning Round: Campaigns of Staggering Genius
In this session, Genius Campaign winners get the rare chance to show off and brag about campaigns that crushed it in 2019. This session showcases some of area’s most creative marketing campaigns, cool tools, and the clever content that delivered the leads, opportunities, and sales.
The 2020 Genius Campaign Awards are in the following categories:
2:00 -2:30 pm
Fuel Your Marketing and Demand Gen Strategy with Market Insight
With the explosion of marketing technologies and disciplines – ABM, video, agile, SEO, OMG! – it’s easy to lose sight of the fundamentals that should guide our marketing strategies. In this session, we’ll focus on the questions every marketer should ask to inform strategy and planning, and look at specific tools and resources to help answer those questions. You’ll gain pragmatic tips you can immediately put into practice to deepen your market insight and drive greater results.
Speaker: Michael Applebaum, VP of Product Marketing at Nexthink
2:30 – 2:45 pm
2:45 to 3:30 pm
Is My Marketing Technology Working for the Business – When to Make the Switch
- Laura Dimon, Marketing Operations Manager at Commscope
- Sara Costello, Digital Program Management Leader at T. Rowe Price
- Madhu Galuti, Chief Strategy Officer at Marrina Decisions
- Alex Parent, Director of Demand Generation at Curbio
Moderator: Moni Oloyede, Fidelis CyberSecurity
3:30 – 4:30 pm
Ask Me Anything (AMA) Panel
Get ready to be inspired by an eclectic and electric group of marketing and sales leaders as we end our 2020 conference on a high note. In this session, you get to ask our esteemed panelists anything. And we mean, anything.
- Lorraine Joseph, Senior Director of Business Development and Discovery at LeaseAccelerator
- Ben Foster, Chief Product Officer at GoCanvas
- Lee Wright, Sales Operations Lead at Amazon Web Services
- Courtney Ingraffia Barton, Vice-President & Senior Counsel, Privacy and Data Security, Global Compliance at Marriott
Moderator: Robin Izsak-Tseng, Director of Growth Marketing, BetterCloud
4:30 to 6 pm
Low ticket price, jam-packed with value
1 Ticket = 16 Speakers + 150 Local DC Marketers. Add $50 for tickets bought the day before the event or at the door. But don’t wait that long – last year’s Marketing Tech Magnified sold out days before the conference.
MarTech Magnified is not just another conference, but rather a very practical, spot on, business-focused exploration of marketing technology.
This conference stands out because it has great participation from diverse industries, marketing functions, and groups of people. With its roots in the DC MarTech Talks community, it was easy to make new contacts in such a friendly environment.
Great sharing of information, valuable discussions, it was a very well-organized event, and fantastic to meet new people.
I like that MarTech Magnified was a one-day experience and that I came out of it learning a lot about what other leading edge marketers are doing.
Evolving strategies, proven practices and success stories from seasoned experts, with networking and discussion - all in one, intensive day, right here in DC. MarTech Magnified is the best investment you can make to navigate evolving marketing technology
Sponsors and Organizing Partners
Marketing Tech Magnified is grateful for our sponsors and partners.
Top Ops Sponsor
MarTech Ops Sponsors
A Project of the DC Marketing Tech Talks Community
Interested in sponsorship opportunities? Please contact us. You can reach us via Nat@DCMarketingTechTalks.com.
Carahsoft 5th Floor Conference Center
11493 Sunset Hills Road in Reston, VA
The Carahsoft 5th Floor Conference Center – located in the Carahsoft Headquarters in the sparkling new Wiehle-Reston area of Reston – is easily accessible:
- 22 miles from Washington, DC, 9 miles from Tysons’ Corner, 6.7 miles from Dulles Airport
- The Westin Reston Heights is the nearest hotel at about .5 mile away
- Wiehle–Reston East Metro Station stop served via the Silver Line – 6-8 minute walk away by following the below walking map
- Very limited parking available at the conference center, so PLEASE PARK nearby at the Wiehle-Reston Public Garage at 11389 Reston Station Boulevard, Reston, VA for $4.95/day, it’s first left off of Reston Station Boulevard; follow the below walking map
Carahsoft is a proud corporate supporter of Women Giving Back (WGB).
Women Giving Back’s mission is to support women and children in crisis, and build their confidence and self-esteem, by providing great quality clothing at no cost, assisted by caring and committed volunteers who offer personalized service and interaction.
Carahsoft provides WGB clothing donation boxes throughout our Reston office to collect women and children clothing – please bring any clothing items you wish to donate.
Located in Reston, VA
Marketing Tech Magnified 2019
Marketing Tech Magnified 2019 was held last March 15, 2019 at the NRECA Conference Center in Ballston, Virginia. We had fantastic marketing leaders from DXC Technology, T.Rowe Price, SonaType, K12, and other leading area companies speaking to a sold out audience.