SilverLine Conference Center at 7900 Westpark Drive
Tysons Corner, McLean, VA
MarTech MagnifiedTM is a DC-area conference – now in its second year – where tech-savvy marketers come together to learn about key trends, new technologies, and industry benchmarks. Organized by DC Marketing Tech Talks, it’s a forum to share our successes, failures, and favorite tools in the stack.
As you know, marketing’s role has evolved from a focus on brand and communications, to a demand for analytical, martech-driven leaders who understand marketing’s impact on growth and revenue.
At MarTech MagnifiedTM, we have a unique opportunity to learn from each other, to network, and to go back to work with fresh ideas.
If you’re a B2B or B2C marketer gripped with running campaigns that engage and convert, obsessed with performance tracking and ROI, and excited by the technologies that make marketing better, then we can’t wait to meet you at MarTech Magnified.
According to a December 2016 Walker Sands study, in 87% of companies, marketing is responsible for the marketing technology stack.
Learning marketing technology is rapidly becoming a career imperative for all marketing professionals of all levels.
Come to MarTech Magnified to learn the latest from the area’s most visionary marketing leaders and hear about how to buy, use, and manage leading edge marketing technology.
Thousands of Marketing Tech Solutions
Come learn from marketing leaders from both business-to-business and business-to-consumer companies.
A whole day of solid action to learn how to optimize your marketing and your marketing technology to quickly grow high quality leads, revenues and your company. At the end of day, we’ll present nominees for DC’s 2017 Top Campaign, the audience will vote, and some lucky company will walk away with the top honors.
9:00 – 9:30 am
Check-in, Continental Breakfast and Networking
9:30 – 9:35 am
Welcome and Opening Remarks
Speaker: Natalie Robb, Principal, WaveLength Market Analytics and Organizer, DC Marketing Tech Talks
9:35 – 10:05 am
5 Marketing Trends to Think About for 2018 (Keynote)
Over the past few years, new marketing trends and technologies have emerged that have had an enormous influence on how teams plan, execute, and measure their performance. Digital marketing is a dynamic industry that offers unlimited opportunities (indeed, perhaps too many!) to innovate and change the way companies go to market. In this session, a local DC marketing leader highlights key priorities for 2018, as well as fads leaving behind as we head into the new year.
10:05 – 10:50 am
What Does a Modern Marketing Team Look Like? Org Chart Show & Tell
Marketing team structures are under siege from the impact of new technologies and the changing role of marketing. But while CMOs know they need a tune-up, many are struggling to formulate a new org chart that supports the changing makeup of their teams. In this session, three marketing leaders will show how their teams are structured and explain why it works for them. Learn the pros and cons of different org charts, how to make room for technical and customer-centric roles, and how to manage a team with increasingly diverse skillsets.
Panelists: Dave Bornmann, CMO, Naylor Association Solutions
Moderator: Sue Keith, Managing Partner, Ceres Talent
10:50 -11 am
11:00 – 11:30 am
Performance-Driven Marketing: Is There a Still a Role for Brand?
It’s no surprise that marketing has become more technical, more quantitative, more data-driven. CMOs who built their careers doing a different type of marketing are now struggling to be effective leaders in organizations that expect them to be both creative and analytical at the same time. The requirements for modern marketing leaders to be successful are so demanding that CMOs have the shortest tenure of any executive – just 16 months on average. In this session, we’ll discuss what it means to be a successful CMO today, and how to fight for the role of brand in an increasingly data-driven field.
12:00 – 1 pm
Lunch and Networking
1:00 – 2:00 pm
Martech Stack Lightning Round
Inspired by the Stackie Awards, this session will give 7 marketers the chance to show off their marketing stack – the collection of tools and technologies they use to make marketing magic – using a single slide. Each participant will get 7 minutes to explain how they conceptualize their marketing stack – technically, strategically, and operationally. They’ll also share the most recent and/or favorite tools added, how certain tools have changed the way they do things, and what they’re looking to add in 2018.
2:00 -2:45 pm
Marketing Ops: How to Strategize What You Bring to the Table
As marketers increasingly rely on technology and data just to do their jobs, there’s the unsung heroes of marketing operations. Often relegated to pure execution or report building, this panel will discuss how ops professionals can and should elevate themselves within the team to drive better decision making and improve marketing performance. Learn why ops is a critical capability for modern marketing teams, how to best utilize your ops resources internally, and how – as a marketing ops manager – you can get out of Excel Hell to actually make a difference.
Moderator: Jessica Sprinkel, Sponge Software
2:45 – 3:00 pm
Afternoon Coffee Break
3:00 to 3:45 pm
Shifting from Traditional Waterfall Funnel to ABM: Case Studies
Account-based marketing is certainly gaining momentum, but many teams are still figuring out whether ABM is right for them. Other teams know they want to make the switch to ABM, but are unsure how to move forward. In this session, two marketing leaders will discuss why they chose to go all-in on ABM, what that really meant, and what they learned through their implementations – from the challenging culture shift to how they measure success.
3:45 – 4:30 pm
2017 DC MarTech Trailblazer Award for the Top Campaigns that Convert
As tech-savvy marketers, we’re obsessed with conversion as much as we are with creative. As such, we’re introducing the first annual DC Campaigns the Convert Awards to honor the area’s best campaigns, from creative and design, to the impact on your funnel.
Nominate your top campaign by email to firstname.lastname@example.org and submit the following pieces of information:
Nominations accepted until January 15th, 2018 and nominees will be announced during January DC Marketing Tech Talks meetup.
Get ready to be inspired by your peers as we end our 2018 conference on a high note.
Master of Ceremonies: Amir Zonozi, CSO at Zoomph
4:30 to 6:00 pm
Kick back with your friends, both old and new. Raise a glass. Talk martech. Have fun.
1 Ticket = 12 Speakers + 120 Local DC Marketers. Add $50 for tickets bought the week of the event or at the door.
The SilverLine Conference Center is easily accessible:
MarTech Magnified 2017
The inaugural MarTech Magnified was held last January 27th, 2017 at Refraction Co-Working in Reston, Virginia. We had fantastic marketing leaders from MicroStrategy, Identity Guard, Higher Logic, and other leading area companies speaking to a sold out audience.