NRECA Conference Center at 4301 Wilson Boulevard
Now in its third year, Marketing Tech MagnifiedTM is a DC-area conference where tech-savvy marketers come together to learn about key trends, new technologies, and industry benchmarks. Organized by the region’s leading marketing technology community DC Marketing Tech Talks, this annual conference provides a unique forum to share experiences across all marketing and advertising channels.
If you’re gripped with running campaigns that engage and convert, obsessed with performance tracking and ROI, and excited by the technologies that make marketing better, then we can’t wait to meet you at Marketing Tech Magnified.
After years of adding to MarTech stacks and looking for the next tool that is the silver bullet to more marketing qualified leads, we’re ready to start that conversation—you know, that one.
The one where we discuss whether marketing has become too tactical—too focused on digital lever-pulling—at the sacrifice of strategic omni-channel marketing that reaches the right audience, communicates value, and builds trust.
If you’re ready to dig in, broaden your 2019 marketing mix, and explore new functional areas of the marketing stack, then you can’t afford to miss this year’s Marketing Tech Magnified.
Marketing Tech Solutions Still Growing Fast
Come learn from marketing leaders from both business-to-business and business-to-consumer companies.
A whole day of solid action to learn how to optimize your marketing and your marketing technology to quickly grow high quality leads, revenues and your company.
9:00 – 9:30 am
Check-in, Continental Breakfast and Networking
9:30 – 9:45 am
Welcome and Opening Remarks
Get your coffee and your seat because when we start — we’ll really start.
We will kick off the day with welcomes and thank yous. In the spirit of “On with the Show,” we promise to keep it quick and over before you blink.
9:45 – 10:15 am
Take Back Control! (Marketing May Require Some Thinking After All)
MarTech innovations continue to accelerate at breakneck speed. Modern marketers now have the ability to micro-target at scale and automate like never before. But did we lose something in the process? Did we substitute automation for thoughtful planning? Did we give up scale for quality? Are we still gathering around a whiteboard and brainstorming creative multi-touch campaign flows like we used to, or are we assuming that marketing automation will do the thinking for us? In this session we’ll explore some of the pitfalls of modern marketing and ways to strike a balance between the art and science of marketing.
Speaker: Nick Panayi, VP, Global Brand, Digital Marketing and Demand Generation at DXC Technology
10:15 – 10:45 am
8 Ideas to Turbo Charge Your Marketing Machine with High Quality Data
In this talk, we will introduce what modern data architecture should look like in 2019. We will talk about rationalizing and simplifying your technology estate and how to get the most of your technology spend. We’ll also discuss information management best practices that protect customer data and build solutions around customer privacy. All so you get the most value out of data to drive effective marketing campaigns, delight your customers with highly personalized omni-channel experiences and become a data-driven to turbo-charge your business.
Speaker: Raman Tallamraju, VP, Head of Architecture – Distribution and Marketing at T. Rowe Price
10:45 -11:30 am
Campaigns of Staggering Genius: Content that Delivers
In this session, panelists get a chance to show off and brag about campaigns that crushed it. See some our area’s most creative campaigns and the clever content that delivered the leads, opportunities, and sales.
11:30 – 12:00 pm
How to Build a BDR Playbook
More and more, managing business development or sales development reps is falling under demand generation. In this talk, we define essential BDR playbook requirements and talk about how your company can create one that helps you create repeatable and scalable processes, know the metrics you should measure, and accelerate productivity of your BDR team.
Speaker: Lorraine Joseph, Director of Business Discovery, Unanet
12:00 – 1 pm
Lunch and Networking
1:00 – 2:00 pm
Marketing Mix Lightning Round
This session features 6 marketers who work in different parts of the marketing mix. Each gets 7 minutes to explain their tools, the data it collects and the decisions they make. They’ll touch on how its changed the way they do things, and what they’re looking to do next.
2:00 -2:30 pm
Market Research and Data Sciences to Improve Demand Gen Strategies
Marketing is swimming in data. But is it the right kind of data and the right kind of analysis to make smart, informed decisions that improve strategies and outcomes? In this session, we dig into the big topic of analysis – not just analytics on your CRM or marketing automation dashboard. We’ll talk about the options marketers have to get better understanding of their market, competition, customers, and buying channels to make the sale.
2:30 – 2:45 pm
Afternoon Coffee Break
2:45 to 3:30 pm
Striking the Right Mix of Inbound and Outbound
What worked last year to develop to get to the sale – before GDPR and Facebook’s privacy woes – does not necessarily work this year. There are new challenges getting to the inbox with growing deliverability problems, increasing unsubscribes, and falling open rates. In this panel, we discuss the right mix of strategies and tactics from local, fast-growing rock stars to inspire you and help your company grow.
Panelists: Selina McPherson, VP of Marketing, HatchApps,Katie Mentus, Head of Design at TravelBank, Founding Team
Moderator: Jessica Sprinkel, Sponge
3:30 – 4:30 pm
Ask Me Anything (AMA) Panel
Get ready to be inspired by marketing leaders as we end our 2019 conference on a high note. In this session, you get to ask our esteemed panelists anything. And we mean, anything.
Panelists: Charles Gold, CMO, Atomicorp
Moderator: Robin Izsak-Tseng, Demand Generation and Marketing Ops Consultant
4:30 to 6 pm
Closing Remarks and Happy Hour!
Kick back with your friends, both old and new. Raise a glass. Talk marketing technology. See cool demos. Have fun.
1 Ticket = 16 Speakers + 150 Local DC Marketers. Add $50 for tickets bought the day before the event or at the door. But don’t wait that long – last year’s Marketing Tech Magnified sold out a week before the conference.
The NRECA Conference Center – located in the Cooperative Center in the Ballston area of Arlington – is easily accessible:
Marketing Tech Magnified 2018
Marketing Tech Magnified 2018 was held last February 2nd, 2018 at the SilverLine Conference Center in Tysons, Virginia. We had fantastic marketing leaders from Total Wine, EverFi, Cvent, and other leading area companies speaking to a sold out audience.