MarTech Magnified:TM

The Fundamentals of Marketing Technology

Friday, January 27th, 2017 – 12 noon to 6 pm
Refraction Co-working – Reston Town Center, Reston, VA

What is MarTech Magnified?

The MarTech MagnifiedTM conference is designed for marketing and tech-savvy professionals who need to better understand marketing technology.

In this first conference — Fundamentals of Marketing Technology– marketers,  entrepreneurs, agency and tech professionals alike will learn the basic marketing technology requirements crucial to building a competitive and growing organization.  In addition, marketers will learn how to select the right technology, the right vendors, and how to effectively integrate marketing technologies within operations.

Please join us!

MarTech:  Fast Growing and quickly changing

According to a December 2016 Walker Sands study, in 87% of companies, marketing is responsible for the marketing technology stack.

Learning marketing technology is rapidly becoming a career imperative for all marketing professionals of all levels.

Come to MarTech Magnified to learn the latest from the area’s most visionary marketing leaders and hear about how to buy, use, and manage leading edge marketing technology.

The Number of Marketing Tech companies doubles Every Year!

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2014
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2015
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2016

Source:  ChiefMartec

Hear from DC’s Best Marketing and Marketing Tech Experts

Come learn from marketing leaders from both business-to-business and business-to-consumer companies.

  • Megan Langley
    Megan LangleyVP Marketing, Tracx

    Megan Langley is the VP of Marketing at Tracx. She is a data driven marketing professional with 10+ years of experience and proven success in the SaaS, Education, and IT staffing industries.  She is an energetic team player who has successfully led marketing teams to create strong multichannel marketing strategies through collaboration and outside of the box thinking.

  • Jim Ivers
    Jim IversSenior Director of Marketing, Synopsys, Inc

    Jim Ivers is the Senior Director of Marketing at Synopsys. He leads all aspects of his division’s marketing including strategy, messaging and positioning, brand development, demand generation, social media strategy, community development, analyst relations, and public relations. Prior to Synopsys, he held a variety of marketing leadership positions at several DC area tech companies, including Cigital, Covata, CyberTrust, and WebMethods.  His specialty lies in building pragmatic marketing programs that align with the needs of sales to maximize revenue opportunities.

  • Ian Walsh
    Ian WalshSVP of Marketing, Carto

    Ian Walsh is SVP of Marketing at Carto, the leader in Location Intelligence. Day-to-day, this means leading a team of talented Marketers to attract, engage and convert buyers, innovate and amplify the Carto brand, empower the Sales team, and continuously monitor and improve our go-to-market strategy. Prior to joining Carto, Ian was Chief Marketing Officer at TrackMaven, a digital marketing analytics platform, where he grew the business 8-fold in 2 years. Ian’s background includes nearly 20 years of B2B Marketing, including leadership positions at CEB, Software AG, Approva (acquired by Infor), SAP, and MicroStrategy.

  • Janet Hall
    Janet HallVP, Marketing, FiscalNote

    Janet Hall is the Vice President of Marketing at FiscalNote. She is a dynamic B2B marketing leader in venture backed and high growth software companies. She has built successful content marketing organizations from the ground up for companies in the $20-$70M range and is highly experienced in analytical marketing techniques, including demand generation strategy and tactics, digital marketing, SEO, SEM, and email marketing.

  • Julia Lim
    Julia LimMarketing Consultant

    With over 20 years of marketing experience, Julia Lim is now a consultant to technology companies seeking rapid growth. Julia is currently acting VP of Marketing at Marketing Mojo and and most recently, she was VP of Marketing at Circonus.  Prior to that, she was part of the founding team at ScienceLogic, where she was an early customer of Eloqua.  Together with marketing technology and her marketing genius, Julia grew the company from 5 people and no revenue, to more than $40 million in revenues.  She started her career at ANS, which was bought by UUNet.  While there, Julia was part of the team that offered the very first web hosting services on the market.  She has an MBA from Massachusetts Institute of Technology in High Tech Marketing and an undergraduate degree from Harvard University.

  • Natalie Robb
    Natalie RobbPrincipal, WaveLength Market Analytics & Organizer, DC Marketing Tech Talks

    With more 20 years of quantitative data analysis/modeling experience, Natalie Robb is the Principal of WaveLength Market Analytics and the Organizer of DC Marketing Tech Talks.  She helps tech and telecom firms develop and execute successful marketing based on data. Squarely working at the intersection of marketing analytics and infrastructure, she is actively involved in all project phases from defining to delivering results. Natalie’s quantitative skills include primary research, exploratory and predictive data analysis of large data sets, and technology value modeling. She has researched, analyzed, reported, and created marketing programs for both large and small companies in hardware, software, components, cloud computing and others. Prior to starting WaveLength, Natalie worked at TeleChoice, PSINet, SRA, and Hay Group. Natalie earned her undergraduate degree  from the University of Michigan, Ann Arbor and her MBA from the University of Texas at Austin.

  • Christopher Antonopoulos
    Christopher AntonopoulosPrincipal, Measured Results Marketing

    Christopher Antonopoulos was one of the earliest adopters of marketing automation and one of the first to integrate it with a CRM. His hands-on experience comes from cutting-edge organizations such as Tandberg; global deployments with Cisco, as well as Network Solutions and Full Quota. His firm supports marketing professionals by ensuring the entire marketing technology stack works in proper alignment with marketing programs and revenue goals.

  • Mike Rejmaniak
    Mike RejmaniakHead of Operations and Marketing, Measured Results Marketing

    Mike Rejmaniak is the Head of Marketing & Operations for Measured Results Marketing. In this role, he is responsible for overseeing all internal and client facing operations, including the development of solutions, processes and strategy. Mike has over 11 years of marketing experience, with a background in web content strategy, SEO and PPC. He has spent the last 5 years focusing on demand generation, marketing and sales alignment and optimizing/integrating Marketing Automation and CRM platforms. Mike has a Master of Professional Studies degree in Technology Management from Georgetown University and a Bachelor’s Degree in Business Administration from Towson University.

  • Matt Howard
    Matt HowardEVP, Market Development, Sonatype

    Matt Howard is the Executive Vice President, Market Development at Sonatype. He’s a proven executive and entrepreneur with over 20 years experience developing high-growth software companies. Mr. Howard leads Sonatype’s corporate marketing, strategic partnering, and demand generation initiatives. Prior to Sonatype, Mr. Howard co-founded, developed and successfully sold two software companies. Earlier in his career Mr. Howard led sales and marketing at USinternetworking (acquired by AT&T) and Groove Networks (acquired by Microsoft) where his teams distributed workgroup collaboration products to enterprise customers. Mr. Howard holds a Bachelor of Arts degree from The George Washington University and a Master of Arts from George Mason University.

    Matt lives in Leesburg, VA with his wife and three children.

     

  • Chris Panagides
    Chris PanagidesVice President, Digital Marketing | Marketing Strategy & Analytics at Identity Guard

    A pioneering veteran of the digital marketing industry, Chris has nearly 20 years of experience managing revenue-generating acquisition and customer retention campaigns for leading corporations in the technology, education, financial/identity protection services, and wireless telecommunications industries.

    In his current role at Identity Guard, Chris and his all-star marketing team have expanded the role of digital to help transform the way the company engages with consumers.  Of special note, Chris was instrumental in Identity Guard’s launch of the first ever identity theft and personal protection service powered by IBM Watson – a cognitive technology that can “think” like a human.

    Prior to Identity Guard, Chris launched the first digital marketing CRM and email program at Nextel (and later Sprint Nextel).  He then built a one billion page view customer segmentation program at AOL. Within the education vertical, Chris created multi-million dollar business-to-business opportunities for Ellucian and successfully grew K12 (largest online virtual school with 125,000+ students) revenue from $300M to $800M by building and leading K12’s marketing analytics team.

    An avid basketball fan, Chris coaches it at the youth level, including for his son Anthony’s team.  He and his wife Katrina are the proud parents of two students at the University of Virginia.  Chris is a graduate of SUNY Albany and holds an MBA from Georgia State.

  • Hunter Montgomery
    Hunter MontgomeryCMO, Higher Logic

    Hunter Montgomery is an accomplished global marketing executive with over 20 years of experience in the management and leadership of marketing and business operations. Currently, Hunter is responsible for overall marketing for Higher Logic, a market leader in SaaS-based community platforms.  Prior to Higher Logic, Hunter was the Vice President of Marketing at Vocus where he was responsible for all demand generation, in addition to sales and marketing alignment, marketing systems, analytics and reporting.

  • Elizabeth Clor
    Elizabeth ClorVice-President of Demand Generation at MicroStrategy

    Elizabeth Clor is the Vice President of Demand Generation at MicroStrategy, the leading worldwide provider of enterprise software platforms. In this role, she is responsible for developing and executing marketing strategies that fuel the company’s growth. Elizabeth has 17 years of experience in marketing and communications, primarily for B2B SaaS companies in the DC metro area. She holds a B.A. of English from the University of Virginia. Follow her on Twitter @ElizabethClor.

One Afternoon, Two Panels, 3 Presentations, 12 Marketing Superstars

An afternoon of solid action to learn how to buy, optimize, and manage your marketing technology to quickly grow high quality leads, revenues and your company.

Day 1

12:00 – 12:30 pm
Networking

Check-in, Lunch and Networking

Sponsor:  Zoomph

12:30 – 12:35 pm

 

Welcome and Opening Remarks

Speaker: Natalie Robb, Principal, WaveLength Market Analytics and Organizer, DC Marketing Tech Talks

12:35 – 1:15 pm

Presentation

Don’t Be the Kid in the Candy Store: How to Make Smart MarTech Choices in 2017

Modern marketers love technology as much as kids love candy. Demand is big. Options are endless. Making choices is hard. Join us for a lively session as Matt Howard, a two-time successful entrepreneur and CMO at Sonatype, shares a real-time case study on how his organization selects key marketing technologies to automate, scale, and grow.

Speaker: Matt Howard, CMO, Sonatype

1:15 – 2:15 pm
Panel Discussion

What Marketing Technology Should You Invest In and When Should You Do It?

Marketing technology has seen rapid adoption in recent years and has emerged as key to growing revenues. As a company grows,  marketing technology needs change along with it. In this panel, marketing leaders from local, DC marketing technology companies share their experiences and advice on where martech newbies should start and how the martech stack changes with company growth.

Panelists:    

  • Hunter Montgomery, CMO of Higher Logic
  • Megan Langley, VP of Marketing, Tracx
  • Elizabeth Clor, VP Demand Generation, MicroStrategy

Moderator: Julia Lim, Marketing Consultant

2:15 – 2:30 pm

Networking

 

2:30 – 3:15 pm

Presentation

 

 

How to Maximize Your MarTech Investments

So you have all this marketing technology.  Now what? In this presentation, we’ll learn practical tips on how to optimize productivity, increase sales, and get that rapid return on investment that your CFO wants to see.

Speaker:   Christopher Antonopoulos, Principal, Measured Results Marketing

3:15 – 4:15 pm
Panel Discussion

Managing and Setting Expectations with your Technology Vendors 

According to a recent Campaign Monitor study, 82% of respondents use best-of-breed technology stacks as opposed to a single vendor marketing cloud. This means that an average marketing department manage a growing number of vendors, making vendor management crucial to successful marketing. In this session, our distinguished panelists reveal their secrets to building positive and productive relationships with marketing tech vendors.

Panelists:    

  • Janet Hall, VP of Marketing for FiscalNote
  • Ian Walsh, SVP Marketing, Carto
  • Jim Ivers, Sr. Director of Marketing, Synopsos

Moderator: Mike Rejmaniak,  Measured Results Marketing

4:15 -5:00 pm

Presentation

Managing a Dynamo Marketing Team with Marketing Technology Investments

As marketing technology becomes increasingly central to operations, marketing departments are changing, too. New skill requirements are emerging.  Management requirements are evolving. In this session, we’ll address how to staff, manage, and develop your team to meet marketing’s new demands.

Speaker:  Chris Panagides, VP of Marketing, IdentityGuard

5:00 to 6:00 pm

Networking

Happy Hour! 

Kick back with your friends, both old and new.  Raise a glass.  Talk martech.  Have fun.

Sponsor: Real Magnet

6:00 pm to ?

 Networking

Continue with Happy Hour at McCormick & Schmick’s Seafood in Reston Town Center

If you’re up for continuing the discussion, we are.  Join us to finish off the happy hour at McCormick & Schmick’s.  This one is cash bar, though!

Low ticket price, jam-packed with value

1 Ticket = 12 Speakers + 120 Local DC Marketers.  Add $25 for tickets bought the day of the event or at the door.

  • Early Bird (until 11/30)
    $95
  • Late to the Party! (Starts 1/1/2017)
    Current Best Price
    $125
  • Holiday (ends 12/31)
    $110
Home

“We are so excited for MarTech Magnified!  Marketing technology is our biggest challenge and our biggest opportunity at the same time.  The DC area really needs this conference.”

Donna
PPH COO

Sponsors and Partners

MarTech Magnified is grateful for our sponsors and partners.

Interested in sponsorship opportunities?  Please contact us. You can reach us via info@wlanalytics.com.

Refraction Co-working

Located in Convenient Reston Town Center

Have Questions?

Shoot us an email--we'll get back to you as soon as possible.