Marketing Tech Magnified 2020

Marketing and MarTech Alignment

Friday, March 27, 2020, 8:30 am – 6 pm

Carahsoft 5th Floor Conference Center at 11493 Sunset Hills Road

Reston, VA

What is Marketing Tech Magnified?

Now in its 4th year, Marketing Tech MagnifiedTM is a DC-area conference where tech-savvy marketers come together to learn about key trends, new technologies and current best practices.  Organized by the region’s leading marketing technology community DC Marketing Tech Talks, this annual conference provides a unique forum to share experiences across all marketing and advertising channels.

If you’re gripped with running campaigns that engage and convert, obsessed with performance tracking and ROI, and excited by the technologies that improve marketing, then we can’t wait to meet you at Marketing Tech Magnified.

Please Join Us!

Marketing Technology & Meaningful Marketing

After years of  growing MarTech stacks with the next silver bullet tool that gets us more, better, and less expensive marketing qualified leads, we’re taking on the big discussion of the day – that there is no silver bullet.  All the automation in the world can’t replace a well-crafted strategy.

This year, we’re discussing how the marketing basics work together with marketing technology.

As we move into a new decade, marketers need to align strategic omni-channel marketing with marketing technology tools, great campaign content distributed in well-chosen channels — while constantly optimizing based on trustworthy data.

Marketing and MarTech alignment is the best path to reaching the right audience, communicating value, and building trust.

If you’re ready to dig in, broaden your 2020 marketing horizons, and explore new functional areas of the marketing stack, then you can’t afford to miss this year’s Marketing Tech Magnified.

Marketing Tech Solutions Still Growing Fast

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Hear from DC’s Best Marketing and Marketing Tech Experts

Come learn from marketing leaders from both business-to-business and business-to-consumer companies.

  • Jumanah Anter SVP, Global Head, Demand Generation at Mastercard

    Jumanah Anter is currently serving as SVP, Global Head of Demand Generation at Mastercard, the world’s fastest payment processing network, connecting consumers, financial institutions, governments, and business in more than 201 countries and territories. Prior to joining Mastercard, Jumanah was Head of Marketing Communications at Facebook for Central Eastern Europe, Africa, Middle East, and Turkey.  In addition, before she performed various marketing roles at Microsoft, 3M, and GE, Jumanah worked as a journalist, writer, and TV anchor in Jordan.  Jumanah earned her MBA from Northwestern University and a doctorate degree from Jami’at Al-Zaytoonah Alordunia Al-Khassa in her native Jordan.

  • Natalie Robb Principal, WaveLength Analytics & Organizer, DC Marketing Tech Talks

    With more 20 years of marketing and data analytics experience, Natalie Robb is the Principal of WaveLength Analytics and the Organizer of DC Marketing Tech Talks. She helps tech and telecom firms develop and execute successful marketing plans and programs based on data. Working at the intersection of marketing analytics and tech infrastructure, clients include technology companies like NetApp, Microsoft, and Brocade, as well as many growing security and SaaS companies. Prior to starting WaveLength, Natalie worked at TeleChoice, PSINet, SRA, and Hay Group. Natalie earned a B. A. from the University of Michigan, Ann Arbor and an MBA from the University of Texas at Austin.

  • Nick Panayi Vice President of Brand, Demand and Digital Marketing, DXC Technology

    Nick Panayi is Vice President of Brand, Demand and Digital Marketing at DXC Technology, a $23B global IT Services leader formed in 2017 after a merger of CSC and HPE Enterprise Services. He has been with the company for over 7 years and his specific areas of responsibility include global brand, digital marketing infrastructure, social media, global demand generation programs, ABM and Pursuit Marketing.  In addition to DXC, Nick’s 20+ years of experience in the technology industry includes a variety of management and marketing leadership roles with Hewlett Packard (previously Compaq Corp) and Avaya.  Nick was named to the list of “Top 25 Digital Marketers” by BtoB Magazine and his marketing teams have won multiple awards and distinctions by Sirius Decisions, ITSMA and other marketing analyst firms in recent years. He holds a Bachelors in Marketing degree and an MBA from Fairleigh Dickinson University and lives in Northern Virginia.

  • Raman Tallamraju VP of Architecture - Distribution and Marketing Services, T. Rowe Price

    Raman Tallamraju is a technology executive who specializes in strategy, digital marketing, investment management technology and architecture. He is currently VP of Architecture at T. Rowe Price, responsible for technology architecture across the firm’s sales, marketing & service functions. He has a track record of successfully driving digital transformation and delivering differentiated technology solutions and products that delight customers at premier global investment management firms like Capital Group, Legg Mason (Western Asset Management) & Fidelity Investments. Raman has graduate degrees in Computer Science & Chemical Engineering from University of Massachusetts & Utah and lives in Baltimore with his wife and two kids.

  • Anuj Agrawal Chief Marketing Officer, Earth Networks

    Anuj specializes in helping B2B companies utilize modern marketing techniques to strategically scale their businesses and build demand. He is currently the Chief Marketing Officer at Earth Networks, a SaaS and data provider, where he is responsible for worldwide demand generation, product marketing, and corporate marketing.

    Prior to Earth Networks, Anuj has held leadership positions at companies within the data and analytics space. He was VP of Marketing at Orchestro, a SaaS analytics provider – driving demand generation, product positioning, market intelligence, and overall go-to-market strategy. Prior to Orchestro, he led consultative marketing solution development at IXI Services, a data and analytics company delivering consumer and marketing insights to Fortune 1000 firms.

    In prior lives, he’s held various marketing and consultative analytic roles in the technology industry at companies such as Intel and Virgin Mobile USA.

     

    Anuj holds an M.B.A from The Wharton School, and both an M.S/B.S in Computer Engineering from Carnegie Mellon University.

  • Connie Yiu Paid and Organic Social Media

    Formerly a master razor slinger at Dollar Shave Club, Connie Yiu is a trained blackbelt of slicing and dicing data. Now working independently as a digital marketing consultant for Snag, Connie crafts incredible stories, builds and deepens audience relationships, and develops sustainable business growth. When she’s not asking provocative questions and making declarative statements on the job, Connie is making magical memories with her husband and two orange tabby cats as they visit the many wonders of the world.

    Prior to this, Connie worked in eCommerce selling Raspberry Pi’s online and in television, promoting teenage dramas on the silver screen.

  • Beth Arritt Staff Vice President, Marketing, American Association of Airport Executives

    Beth Arritt is the Staff Vice President, Marketing, for the American Association of Airport Executives. Beth leads the marketing efforts for AAAE and its various products and services.

    Her marketing experience spans more than twenty years and various industries, including puzzles and games, training, education and aviation. She worked on the White House Aviation Commission Conference in 1997, and has been active in the aviation industry throughout her career. In addition to marketing, Beth has worked in event management and web development, wearing a variety of hats in different positions. She has also been an adjunct professor at Marymount University in Arlington, Virginia, teaching marketing.

    Beth received a Bachelor of Science degree in Merchandising from James Madison University, a Certificate in Event Management from The George Washington University, and a Masters of Business Administration/Marketing from the University of Phoenix. She lives in Springfield, Virginia.

  • Lorraine Joseph Director of Business Discovery, Unanet

    Lorraine Joseph has over 20 years of experience in the sales profession, with the last 13 years in the Inside Sales/SDR arena.  Lorraine has managed and ran SDR programs for Logi Analytics, Metalogix and is currently the Director of Business Discovery for Unanet. The Tenacious Development Assignment was Lorraine’s SDR /Lead Generation consulting business, during which she worked with a clientele that include Appian Software, Metalogix and Commercial Tribe.

    Lorraine is from Zanesville, Ohio and studied math and chemistry at Ohio State University and Ohio University. In addition, to Lorraine’s STEM  studies, she studied voice at The Cincinnati Conservatory of Music and marketing at Georgetown University.

  • David Young Vice-President of Demand Generation, K12

    David Young is the Vice-President of Demand Generation at K12. Prior to joining K12, he served as Sr. Group Director in the Marketshare Analytics group at Neustar based in Washington, D.C. While there, he and his team of 10 modelers worked on 20 Fortune 500 client engagements to optimize over 2 billion dollars of advertising budgets annually across offline and online media channels. David has 25 years of experience in advanced statistical analysis applied to Marketing: MMM, Choice Modeling, Customer Targeting, CRM, Market Segmentation, etc. He previously lived in Spain for ten years and speaks Spanish. David is currently authoring a book on: “Marketing Model Alignment; Advanced Topics in Goal Alignment – Model Formulation” and is an invited speaker at various Marketing Science venues.

  • Joe Matar Director of Marketing, Brazen

    Joe Matar is the Director of Marketing for Brazen and leads all marketing and branding efforts for the Arlington, VA based software company. Before joining Brazen, Joe helped start and grow a digital marketing agency, Fusionfarm, in the Midwest that worked with clients such as Transamerica, Popeyes, and Ryka. Joe has an MBA in Marketing from the University of Iowa and is currently pursuing a MS in Business Analytics from Indiana University.

  • Katie Mentus Head of Design, Founding Team, TravelBank

    Katie Mentus is a design leader with experience in branding, design, and building technology. Currently, Katie is the Head of Design at TravelBank, a San Francisco based travel tech company where she was employee number three. As such, her skills go beyond just design and marketing, and extend into entrepreneurship and growth.

    Prior to working at TravelBank, Katie used her diverse experience to launch her own consulting firm. Her notable clients included Salesforce, Microsoft, and LogiAnalytics. Each client allowed Katie to develop her skills further and build custom design solutions to positively impact the clients’ businesses.

    Throughout her career, Katie has been widely recognized for her work ethic and creativity. She was invited to speak at SF Design Week and Open Mobile Summit, provided the Design Keynote at Altitude, TravelBank’s annual corporate conference, and is an active member of the InVision Design Leadership Forum.

    Katie earned her Bachelor’s in Fine Art from James Madison University. Truly bicoastal, Katie splits her time between Washington, D.C. and San Francisco, CA.

  • Jessica Dodson Sr. Director of Demand Generation, Sonatype

    Jessica Dodson leads Demand Generation at Sonatype with 15 years experience and a proven track record in managing comprehensive and integrated marketing programs for technology companies. At Sonatype, Jessica is responsible for leading the account based marketing strategy, managing the North America field marketing team and running the core technology infrastructure and functions that scale the marketing department. Earlier in her career, she worked in a global role at Sonatype AG but has a passion and curiosity for building markets at smaller high growth startup companies.

  • Margaret Irons VP of Marketing and Communications, 3Pillar Global

    Margaret Irons is the VP of Marketing and Communications for 3Pillar Global, leading the strategy and direction of the marketing and communications team. Prior to joining 3Pillar, Margaret was the Senior Vice President of Growth and Strategy at Union, a digital platform to connect innovation communities. In this role, she led the team responsible for sales, client engagement, and program execution. She was also the Managing Director for 1776, a global incubator and seed fund, leading strategy, execution, and planning for the partnership team. She previously served as Executive Director of Communications and Strategy at the U.S. Chamber of Commerce. In 2015, Margaret was named to PR Week’s 40 Under 40, an annual publication recognizing professionals who are redefining the role of communications, PR, and marketing.  Margaret graduated cum lade from Dickinson College in Carlisle, Pennsylvania, majoring in international studies and Spanish. She holds a Masters of Business Administration from the Robert H. Smith School of Business at the University of Maryland.

  • Jessica Sprinkel CEO and Founder, Sponge

    Jessica Sprinkel is the founder and CEO of Sponge, a marketing operations agency located in DC. Her team works primarily with B2B tech companies to increase marketing’s impact to revenue through data-driven campaigns, healthy marketing automation and CRM implementations, and real-time marketing analytics and dashboards.

  • Charles Gold Chief Marketing Officer, Atomicorp

    As Atomicorp’s Chief Marketing Officer, Charles Gold leads all aspects of marketing. Named the 2017 CMO of the Year by Washington Business Journal, Charles has more than a 20 year career in successfully growing B2B technology companies.  Prior to joining Atomicorp, he has driven rapid growth and breakthrough awareness while leading marketing organizations at Virtru, Sonatype, Progress Software, and Red Hat. Charles holds a BA in Economics from the University of Virginia and an MBA from Wake Forest University.

  • Jill Lynn Head of Sales, Trunk Club, D.C.

    To say Jill Lynn is passionate about the clothing industry is an understatement.

    Jill, the Head of Sales, came to Trunk Club in 2012 with 5 years of experience in the custom clothing world. In addition to helping design, launch and grow Trunk Club’s custom program, Jill helped start Trunk Club’s 2nd expansion office in D.C. in 2014.

    She continues to focus her time on raising awareness of Trunk Club, D.C while growing the team through recruiting, managing and mentoring salespeople on the squad. She is passionate about development and changing the retail industry – one customer at a time.

    “It is both delusional and stupid to think that clothes don’t really matter and we should all wear whatever we want. Most people don’t take clothing seriously enough, but whether we should or not, clothes do talk to us and we make decisions based on people’s appearances.”   G. BRUCE BOYER

  • D.P. Venkatesh Digital Engagement Leader, Cisco -Collaboration Technology Group

    .P. Venkatesh is the Digital Engagement Leader at Cisco in the Collaboration Technology Group which includes the Webex suite of products that enable Meetings, Calling and Messaging on for businesses across the globe. DP heads the Digital engagement and Go-to-Market team focusing on getting the end-to-end customer journey and experience right for Cisco customers and partners. He draws upon several years of leadership roles spanning product management, design, sales, marketing, and corporate strategy at global firms including McKinsey & Company, CSC, and Convergys.

    A seasoned entrepreneur, D.P was selected by the Center for Innovation and Technology as one of Virginia’s Top 50 Entrepreneurs and was previously Founder and Chief Executive Officer of mPortal Inc. which he started and led since 2000 and sold to BroadSoft in June 2015. mPortal specialized in providing software products and services to create superior digital user experiences across mobile, web, and other connected devices. He then was part of the leadership team at BroadSoft, a global provider of business telephony solution, running its Design Group and then was part of the M&A team shepherding the sale of BroadSoft to Cisco in Feb 2018.

    D.P. is also an adviser and board member for technology startups and is a frequent guest speaker to academia, corporations, and industry associations on topics around design, technology, entrepreneurship, and product strategy. He is also the recipient of the Frost & Sullivan “Movers & Shakers” award for the Mobile Industry.

    D.P. Venkatesh has a BS in Chemical Engineering from Anna University in India, a MS in Industrial Engineering and an MBA both from the University of Cincinnati. He is on Twitter as @dpv007.

  • Robin Izsak-Tseng Sr. Director of Growth Marketing, BetterCloud

    As the Director of Growth Marketing for BetterCloud, Robin Izsak helps B2B teams drive engagement and conversion through account targeting, content strategy, demand gen programs, and martech initiatives. Strategy and revenue focused, with expertise in Marketo implementation and management. While a consultant, clients include BluVector, Upskill, Logi Analytics, and DH2i. Prior to becoming an independent consultant, Robin has had a long and distinguished career in marketing, serving at StorageNetworks, Oracle, 3M, MetaLogix, CircleBack and Logi Analytics.

  • Kristin Thompson Fallon Marketing Communications Executive, GE Power

    Kristin Fallon is a Marketing Communications Executive at GE Power, a $35B+ energy technology company delivering 1/3 of the world’s power. In this role she is incorporating her passion for brand and storytelling with her expertise in strategic planning to reimagine the business narrative, streamline content and event operations, and deliver higher content-driven impact across GE Power’s global sales organization and customer base. Prior to GE, Kristin established and ran a consultancy that assisted multinational clients in business development and strategy. She began her career in the Peace Corps in Benin, West Africa.

  • Amir Zonozi Amir Zonozi, Co-founder and Chief Strategy Officer at Zoomph

    Amir Zonozi is a co-founder and chief strategy officer at Zoomph. Zoomph helps teams, brands and agencies measure the value of sponsorships & understanding their audiences through social media data and works with clients like Coca-Cola, MSG & NFL. Follow Amir on Twitter @Zonozi for data geekiness and dad jokes.

  • Moni Oloyede Marketing Technology & Marketing Operations Specialist at Fidelis Security

    Moni is a Marketing Operations specialist with 10 years of Marketing Technology experience. She has worked with all the major marketing automation companies – Marketo, Eloqua, HubSpot, and ExactTarget, both consulting and direct for B2B organizations.  She has a proven track record in integrated marketing, especially with establishing digital presence through SEO/SEM, demand generation process, and website optimization. Moni is an award winner and presenter at both Marketo and Eloqua conferences in the past.

  • Chris Rodriguez Sr. Director of Marketing, Phone2Action

    Chris Rodriguez is a 15-year marketing veteran with a passion for driving growth and tangible results for brands and entrepreneurs. He has worked with over 30 startups across all tiers of funding (Seed Round to Series E) and sizes (<10 to 100+), generating brand awareness, web traffic, signups, downloads, and most importantly customers & revenue. Chris has helped grow 3 startups to acquisition (Speek, numberFire, Contactually) and 1 startup to the INC 500 (Contactually).

  • Chris Mechanic Chris Mechanic, Co-founder and CEO at WebMechanix

    Chris Mechanic is co-founder & CEO at WebMechanix, an award-winning performance marketing firm he started in a basement in 2009 & bootstrapped into one of the DMV’s largest & most revered digital firms. He’s a recognized expert in the field of digital demand & revenue generation, specializing in SEO/SEM, analytics & conversion. Under his leadership, WebMechanix has grown 45% CAGR for over a decade, won countless awards & has appeared on the Inc. 5000 list for 7 consecutive years. Chris has consulted with 100s of SMBs, trained over 250 budding DMV-area marketers & was honored as an EY Entrepreneur of the Year Finalist in 2017 for his contribution to the local marketing community. He graduated with honors from College Park’s Smith School of Business.

  • Catherine Guarnieri Catherine Guarnieri, Growth Lead at Upside Business Travel

    Catherine Guarnieri is an experienced marketer with a demonstrated history of helping to grow brands. From building omni-channel digital strategies to down and dirty guerrilla-style customer acquisition, Catherine is a ‘jack of all trades’ marketer. As a Growth Lead at Upside Business Travel, Catherine works across the funnel to drive new customer acquisition – relying equally on creativity & data analytics to experiment, iterate, fail fast and keep moving.

    Catherine earned her Masters of Business Administration from Georgetown University but certainly doesn’t believe everything can be solved with a two by two matrix. Based in DC, by way of Baltimore & Chicago.

  • Gio Palatucci Gio Palatucci, Director of Social Media Services at Sparkloft Media

    Gio Palatucci is the Director of Social Media Services at Sparkloft Media, a global social media agency. In her role, Gio oversees the development and optimization of the agency’s core social programs and services including community management, crisis communication, international marketing and influencers.

    Her award-winning work for domestic and international tourism organizations include Brand USA (Visit The USA), South African Tourism, and Crystal Cruises. Her work on South African Tourism’s #MeetSouthAfrica program— now in its third year—garnered an HSMAI Platinum Adrian Award.

    Prior to joining Sparkloft, Gio began her career at National Geographic Traveler magazine growing the social media audience and managing the award-winning Intelligent Travel blog. Her early education in sense-of-place storytelling continues to frame the work she provides to her clients today. At Sparkloft, she drives growth through engagement. At the crossroads where social insights meets captivating stories, is where Gio leads clients to success.

One Day, 3 Panels, 4 Presentations & a Lightning Round

A whole day of solid action to learn how to optimize your marketing and your marketing technology to quickly grow high quality leads, revenues and your company.

Day 1

8:30 – 9:00 am
Networking

Check-in, Coffee, and Networking

9:00 – 9:15 am

Welcome and Opening Remarks

Get your coffee and your seat because when we start — we’ll really start.

We will kick off the day with welcomes and thank yous. In the spirit of “On with the Show,”  we promise to keep it quick and over before you blink.

Speaker: Natalie Robb, Principal, WaveLength Analytics and Organizer, DC Marketing Tech Talks

9:15 – 9:45 am

Presentation

Built to Last – Fortifying your MarTech Strategy with Foundational Marketing Principals 

We’re all inundated with work in our functional areas, whether it’s running the MarTech stack, events, digital campaigns, and more, but how do we build a broader view into the business to get to the C-Suite? This session will dive into the core marketing principals and how to apply them to a modern digital marketing strategy. This holistic approach to creating a marketing strategy will also provide career tips to build the skill set needed to grow your marketing career.

Speaker: Cindy Zhou, Chief Marketing Officer at LogRhythm

9:50 -10:35 am

Panel

 

Don’t Just Create Content, Create Experiences

Content is at the core of all we do in marketing. So it’s no surprise we, as marketers, invest heavily in it. Regardless of our role on the marketing team—whether we’re creating the content or leveraging it to meet our goals—we understand the importance of content. It’s crucial for driving traffic, generating demand, and moving prospects down the funnel and toward the point of purchase.

But do we ever stop to think about how all of that immensely valuable content is experienced by our prospective customers? How it’s consumed? And how the experience around our content can impact what hard-earned visitors do next? If you really want to acquire more customers and keep the ones you have, you need to provide them with remarkable experiences. In this session we’ve pulled together a panel of content marketing experts to help us get to the bottom of what makes a great content experience, from content production, distribution and activation to content measurement and tech stack.

Key Takeaways:

  • Be inspired by the many simple ways you can create remarkable experiences that people want to share
  • Learn how a remarkable customer experience can be your most effective marketing
  • Build contextual content/experiences that delight individual customers in the moment
  • Learn how to transform content into different formats to create better, more personalized audience experiences
  • Update best practices for analyzing content marketing success –
  • Learn content formats that attract and convert prospects today vs 2019/2018

Panelists:

  • Carol Chin, Director of Content Marketing at Ellucian
  • Nelson Duffle, Chief Content Officer at Smart Content Marketing LLC

Moderator: Ema Gantcheva

10:45 to 11:15 am
Presentation

Sales + Marketing Alignment: Fads and Facts 

“Smarketing” is not a new concept. So why do many Marketing and Sales organizations fail in the alignment department? Both teams need to align more closely than ever before to drive revenue. But the increased pressure is put on Marketing to drive the interlock on the operational level and own the outcome. In this session let’s breakdown all the tried and true tips around the Sales and Marketing alignment game: from building effective SLAs to crafting endless email templates.

Speaker: Marina Devalia, VP of Marketing at Phone2Action

11:20 – 12:00 pm

Presentations

 

True Tales in Marketing Transformation

Demand generation at ScienceLogic is transforming.  They’ve recently transitioned from outbound email blasts strategy to following an inbound strategy on its way to account-based marketing.  In this session, Senior Director of Demand Generation Mary Kirkman gives their true story of marketing transformation, from their business and marketing goals to target markets, martech stack decisions, and the omni-channel campaigns that fundamentally changed ScienceLogic marketing to replace lead quantity with lead quality.

Speaker: Mary Kirkman, Senior Director of Demand Generation at ScienceLogic

12:00 – 12:50 pm
Networking

Lunch and networking –  generously sponsored by our friends at Enablix

12:50 – 2 pm
Panel Discussion

Lightning Round: Campaigns of Staggering Genius

In this session, Genius Campaign winners get the rare chance to show off and brag about campaigns that crushed it in 2019.  This session showcases some of area’s most creative marketing campaigns, cool tools, and the clever content that delivered the leads, opportunities, and sales.

The 2020 Genius Campaign Awards are in the following categories:

  1. ABM
  2. Demand
  3. Brand
  4. Omni-Channel
Submit genius campaign award entries between 2/1/20 and 2/28/20 to nat@dcmarketingtechtalks.  Please include campaign name, entry category, campaign goal, budget, campaign details including creative and channels, relevant links, martech tools, and results.  Please include your contact info, including name, phone number, and email address.
There will be 3 finalists in each category.
To win, all finalists must give an 8-minute presentation on March 12 or 13th, 2020 on our BrightTALK channel.

2:00 -2:30 pm

Presentation

Fuel Your Marketing and Demand Gen Strategy with Market Insight

With the explosion of marketing technologies and disciplines – ABM, video, agile, SEO, OMG! – it’s easy to lose sight of the fundamentals that should guide our marketing strategies.  In this session, we’ll focus on the questions every marketer should ask to inform strategy and planning, and look at specific tools and resources to help answer those questions.  You’ll gain pragmatic tips you can immediately put into practice to deepen your market insight and drive greater results.

Speaker: Michael Applebaum, VP of Product Marketing at Nexthink

2:30 – 2:45 pm
Break

Afternoon Coffee Break

Sponsored by our friends at Ceres Talent

2:45 to 3:30 pm

Panel

 

Is My Marketing Technology Working for the Business – When to Make the Switch

According to a recent research study “Martech Replacement Survey 2020: What Motivates Marketers to Change Applications & Vendors” – 83% of marketers have swapped out at least one marketing software application in the past year. That’s an astonishing number. What drives this change? What are some of the business processes required to make a successful switch? What are some unexpected outcomes, positive or negative of making this change? Those are just some of the questions our panel will address as we discuss what goes into switching technology platforms.

Panelists:

  • Laura Dimon, Marketing Operations Manager at Commscope
  • Sara Costello, Digital Program Management Leader at T. Rowe Price 
  • Madhu Galuti, Chief Strategy Officer at ShowMeLeads
  • Alex Parent, Director of Demand Generation at Curbio

Moderator: Moni Oloyede, Fidelis CyberSecurity

3:30 – 4:30 pm

Panel

Ask Me Anything (AMA) Panel

Get ready to be inspired by an eclectic and electric group of marketing and sales leaders as we end our 2020 conference on a high note.  In this session, you get to ask our esteemed panelists anything.  And we mean, anything.

Panelists:

  • Lorraine Joseph, Senior Director of Business Development and Discovery at LeaseAccelerator
  • Ben Foster, Chief Product Officer at GoCanvas

Moderator: Robin Izsak-Tseng, Director of Growth Marketing, BetterCloud

4:30 to 6 pm

Networking

 

Closing Remarks and Happy Hour! 

Kick back with your friends, both old and new. Raise a glass. Talk marketing technology. Have fun.

Sponsored by our friends at SalesIntel.io

Low ticket price, jam-packed with value

1 Ticket = 16 Speakers + 150 Local DC Marketers. Add $50 for tickets bought the day before the event or at the door. But don’t wait that long – last year’s Marketing Tech Magnified sold out days before the conference.

  • Early Adopter (until 1/31)
    Best Value
    $189
  • Late Majority (Ends 3/25/20)
    $249
  • Early Majority (ends 3/1)
    $219
mm_saying
  • MarTech Magnified is not just another conference, but rather a very practical, spot on, business-focused exploration of marketing technology.

    Kristin F.
  • This conference stands out because it has great participation from diverse industries, marketing functions, and groups of people.  With its roots in the DC MarTech Talks community, it was easy to make new contacts in such a friendly environment.

    Matt B.
  • Great sharing of information, valuable discussions, it was a very well-organized event, and fantastic to meet new people.

    Marie
  • I like that MarTech Magnified was a one-day experience and that I came out of it learning a lot about what other leading edge marketers are doing.

    Moni O.
  • Evolving strategies, proven practices and success stories from seasoned experts, with networking and discussion - all in one, intensive day, right here in DC. MarTech Magnified is the best investment you can make to navigate evolving marketing technology

    Helen A.

Sponsors and Organizing Partners

Marketing Tech Magnified is grateful for our sponsors and partners.

Organizing Partners

Top Ops Sponsor

MarTech Ops Sponsors

Special Ops Sponsors

Exclusive Media Partner

A Project of the DC Marketing Tech Talks Community

Interested in sponsorship opportunities?  Please contact us. You can reach us via Nat@DCMarketingTechTalks.com.

Carahsoft 5th Floor Conference Center

11493 Sunset Hills Road in Reston, VA

The Carahsoft 5th Floor Conference Center – located in the Carahsoft Headquarters in the sparkling new Wiehle-Reston area of Reston  – is easily accessible:

  • 22 miles from Washington, DC, 9 miles from Tysons’ Corner, 6.7 miles from Dulles Airport
  • WiehleReston East Metro Station stop served via the Silver Line – 6-8 minute walk away
  • There is very limited parking available at the conference center
  • Parking nearby at the Wiehle-Reston Public Garage at 11389 Reston Station Boulevard, Reston, VA for $4.95/day; (first left off of Reston Station Boulevard), take a right up the ramp, take parking ticket and go straight ahead and park in retail spaces. 
  • The Westin Reston Heights is the nearest hotel at about .5 mile away

Located in Reston, VA

Highlights from

Marketing Tech Magnified 2019

Marketing Tech Magnified 2018 was held last March 15, 2019 at the NRECA Conference Center in Ballston, Virginia.  We had fantastic marketing leaders from DXC Technology, T.Rowe Price, SonaType, K12, and other leading area companies speaking to a sold out audience.

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